Senior Manager, Marketing Planning And Strategy, Brand
Position Summary...
Senior Manager, Brand Marketing Planning, Sam's ClubLocation: Bentonville, AR | Reports to: Senior Director, Marketing Planning and Strategy (Planning Practice Lead)
We’re looking for a strategic and highly organized Senior Manager to lead Integrated Marketing Planning for the Sam’s Club Brand team. This role will serve as the connective tissue between brand strategy and execution—translating high-level direction into integrated marketing plans across paid, owned, social and onsite channels. You’ll work closely with the brand strategy leads, agency partners, and internal channel teams to bring brand campaigns to life and ensure they deliver against business goals.
What you'll do...
Integrated Brand Planning: Translate approved brand strategies into actionable marketing plans, aligning with business objectives and member insights.
Channel Collaboration: Partner with channel activation, site, social, and creative teams to develop and execute support plans across all channels.
Creative Briefing & Execution: Lead the development of marketing plans and manage the delivery of campaign assets in partnership with internal and external creative teams.
Performance Feedback: Monitor in-market performance and provide insights back to brand strategy partners to inform future planning.
Leadership Communication: Represent brand support plans and performance in leadership forums; clearly articulate marketing rationale and results.
Team Leadership: Manage and mentor a direct report responsible for developing integrated marketing plans that support the Member’s Mark brand.
Agency Partnership: Support brand strategy development in collaboration with agency partners, ensuring alignment from strategy through execution.
What you’ll bring:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
7+ years of experience in brand marketing or integrated campaign planning.
Strong understanding of paid, owned, and social media channels.
Experience working with creative teams and briefing agencies.
Excellent communication skills, with comfort presenting to and engaging with senior leadership.
Highly organized, with a strategic mindset and strong attention to detail.
About Sam’s Club
Sam’s Club is on a mission to transform the member experience and double our business by building deeper, more meaningful relationships with the people we serve. We’re creating a future where membership is more than a transaction—it’s a relationship built on trust, personalization, and value.
Our teams are reimagining what loyalty looks like in retail, using data, creativity, and empathy to deliver effortless, joyful, and community-driven experiences. If you’re passionate about turning insights into impact and helping members feel seen, supported, and inspired to stay, grow, and engage—we’d love to have you on the journey.
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
Average salary estimate
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