Brand Discovery Lead - Kleenex®

Brand Discovery Lead - Kleenex®

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As a key member of the Brand Discovery team, this role is responsible for driving the organic search strategy for Kimberly-Clark brands, ensuring strong visibility and performance across owned and earned digital platforms. By leveraging data-driven insights and staying ahead of evolving search trends, including AI and social search, the Brand Discovery Lead plays a critical role in enhancing consumer engagement and conversion. The role collaborates cross-functionally with marketing, sales, IT, omni-marketing, analytics, and external partners to deliver seamless, innovative SEO and content strategies that align with broader Brand and business goals. This position directly impacts the organization’s ability to adapt to change and meet consumer needs in a dynamic digital landscape.

In this role, you will:

• Develop, execute, monitor and optimize organic search and content strategies to improve the organic search & conversion performance for assigned Kimberly-Clark brands on owned sites & earned sites (Websites, apps, 3rd party platforms like Amazon, Walmart, Target, Kroger, Costco etc.)

• Manage day-to-day organic search operations for assigned Kimberly-Clark brand. This includes flawless execution of SEO and content strategy including keyword research, keyword strategy, content design, content deployment, monitoring & analyzing search performance, addressing execution issues, project management etc.

• Maintain a deep understanding of organic search trends and best practices, and apply that understanding to search optimization strategies (e.g. AI impact on traditional search, new AI search platforms, social search, etc.)

• Develop insights based on competitor trends, benchmarking & performance to inform strategy.

• Build strong partnerships with agencies & relevant external service-providers in the organic search & content creation space.

• Work with cross-functional teams (marketing, sales, IT, omni-marketing, Analytics, agencies etc.) to understand brand/customer strategies & translate the same into organic search & content strategies for brand.com as well as e-commerce platforms.

• Collaborate with commercial analytics team to influence the organic search & content effectiveness analytics roadmap.

• Partner with the IT team to assess and develop technical search strategies and continually optimize based upon performance results.

• Work in partnership with the Brand Media Leaders to ensure that organic search plans are aligned with the paid media plans (SEM, paid search in retail media etc.)

• Contribute to development of K-C best practices in organic search, content design & content effectiveness measurement

• Conduct brand.com and retailer site audits to consumer experience improvement opportunities & provided recommendations for taxonomy, UX, filters, content, etc.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree required

• 5+ years of experience in digital marketing or web technology, with a focus on SEO and content
  optimization and/or a strong track record in a technical or digital marketing management role.

• 3+ years of hands-on experience with search, mobile, social, data & analytics, CMS, and/or eCommerce platforms.

• Strong working knowledge in search engine optimization (SEO) and/or eCommerce, with the ability to
  translate business goals into measurable SEO and content strategies.

• Strong working knowledge in SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming
  Frog, BrightEdge, or Moz.

• Proficient in using web analytics platforms (e.g., Google Analytics, Adobe Analytics) to extract insights and inform strategy.

• Solid understanding of evolving search trends, including AI-driven search, social search, and emerging
  digital platforms.

• Demonstrated ability to conduct competitive analysis, keyword research, and performance benchmarking.

• Experience working directly with search engines or digital agencies on search-related initiatives.

• Excellent relationship management and collaboration skills, with the ability to communicate effectively
  across business and technical teams.

• Strong project management, facilitation, and communication skills, with a focus on delivering results in a cross-functional environment.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Salary Range: 140,320 – 173,360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

USA-IL-Chicago

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time