Head of eCommerce

Viome is a pioneering health technology company using advanced RNA sequencing, AI, and

systems biology to empower individuals to take control of their health. Our consumer business

offers at-home intelligence tests and personalized nutrition programs that translate gene

expression and microbiome activity into actionable health insights.

We are on a mission to make illness optional — and we’re looking for a data-driven, customer-

obsessed leader to shape the next generation of Viome’s digital commerce experience.

The Head of eCommerce Experience is responsible for owning Viome.com’s performance

across all digital storefronts and conversion points. This role sits at the intersection of product,

marketing, and technology — combining expertise in UX, merchandising, CRO, and platform

operations to deliver a frictionless and personalized shopping experience that drives revenue

growth, retention, and lifetime value.

You will lead the strategy and execution of site experience, conversion optimization, and

platform performance, partnering cross-functionally to turn Viome’s science into a world-class

eCommerce experience.

• Site Experience & Merchandising
• Own Viome.com’s homepage, product detail pages (PDPs), bundles, offers, and conversion flows.
• Define and execute product merchandising, pricing, promotions, and offer strategies to optimize AOV and subscription attach rate.
• Partner with Marketing and Product to align content, campaigns, and category storytelling with brand and growth goals.
• Lead cross-sell and up-sell strategy across PDPs, cart, and post-purchase.
• Maintain site taxonomy and ensure mobile-first, conversion-optimized design.

• Conversion Rate Optimization (CRO)
• Lead continuous A/B testing, UX experimentation, and funnel optimization to improve conversion and retention metrics.
• Define the customer journey from acquisition through checkout and subscription renewal, identifying friction points and opportunities.
• Own Viome’s personalization roadmap — integrating behavioral, biological, and purchase data into tailored onsite experiences.
• Partner with Analytics to measure impact, report on funnel performance, and drive data-backed decision-making.

• Platform Operations & Performance
• Own Viome’s eCommerce infrastructure, including Shopify, Loop, Klaviyo, GA4, Tag Manager, and integrated martech tools.
• Ensure platform reliability, technical SEO, and site speed performance meet best-in- class standards.
• Manage relationships with platform vendors, developers, and technical partners.
• Oversee product feed accuracy, tagging, pixel management, and analytics implementation.
• Collaborate with Operations on subscription fulfillment, order accuracy, and integration between eCommerce and backend systems.

• Collaboration & Leadership
• Partner closely with the Marketing team on campaign alignment, traffic flow, and conversion feedback loops.
• Collaborate with CX to improve post-purchase journeys, subscriptions, and retention levers.
• Partner with Product on digital experience innovation, including app-to-site and test-to-cart integration.
• Build and mentor a high-performing eCommerce team spanning site operations,
• CRO/UX, and merchandising.

• Site Conversion Rate
• Average Order Value (AOV)
• Subscription Attach Rate
• Site Speed & Uptime
• Gross Revenue from Viome.com

• Redesign Viome.com’s core journey to improve conversion and subscription by 15–20%.
• Launch an ongoing CRO and personalization testing program.
• Improve site speed and SEO performance to top-quartile benchmarks.
• Establish a unified analytics and reporting framework for site experience.
• Build the foundation for scalable eCommerce growth across Viome.com

• 10+ years of experience in eCommerce, site optimization, or DTC digital experience; health, wellness, or tech experience preferred.
• Expertise in Shopify Plus, Loop, Klaviyo, Google Analytics 4, Tag Manager, and CMS tools.
• Strong understanding of UX principles, A/B testing, personalization, and data analytics.
• Proven success driving measurable growth through site optimization and funnel improvement.
• Excellent cross-functional collaboration skills; experience working with creative, product, and engineering partners.
• Strategic thinker with hands-on executional capability and a passion for continuous improvement.

At Viome, you’ll work alongside scientists, technologists, and innovators reimagining how we

understand and improve human health. You’ll help bring that science to life for millions of

customers — creating digital experiences that empower individuals to live healthier, longer,

and more consciously.