Director, Salesforce Engineering

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Versant is seeking a Director of Salesforce Engineering to lead the design, development, deployment, support, and evolution of Versant’s enterprise-wide Salesforce ecosystem—spanning Sales Cloud, Service Cloud, Marketing Cloud (Engagement), and Data Cloud/CDP. This leader will drive the engineering vision for our customer and business-facing platforms, ensuring reliability, scalability, and innovation in support of Versant’s growth strategy. You will build and lead a high-performing team of engineers and solution architects responsible for platform architecture, integration, and delivery.

You’ll partner with stakeholders across Marketing, Sales, Product, Data & Analytics, and Corporate Technology to align our Salesforce strategy with business goals and technical standards.

Key Responsibilities:

• (Four-Pillar Summary) Platform Strategy & Architecture Define the engineering vision, standards, and multi-year roadmap for Salesforce platforms (Sales, Service, Marketing, and Data Cloud).
• Architect scalable, secure, and integrated Salesforce solutions that meet enterprise and customer needs.
• Align platform architecture with Versant’s digital strategy, ensuring flexibility for future expansion and new capabilities.
• Evaluate and adopt emerging Salesforce technologies (AI, automation, data unification) that enhance performance, usability, and business outcomes.
• Partner with Product, Data, and Enterprise Technology leaders to ensure cohesive architecture and alignment across corporate systems.
• Delivery & Operations Excellence Lead end-to-end Salesforce delivery, from requirements and design through testing, deployment, and sustainment.
• Oversee technical delivery, CI/CD pipelines, and environment management to ensure stability and predictable releases.
• Drive best practices in DevOps, code quality, documentation, and automated testing to enable faster innovation with minimal risk.
• Collaborate with data, integration, and infrastructure teams to ensure seamless interoperability across applications.
• Monitor platform performance, availability, and incident response, ensuring operational excellence and continuous improvement.
• Partner & Team Leadership Build and lead a blended organization of internal engineers, architects, and contracted delivery partners.
• Serve as the accountable leader for all contracted and managed service partners, ensuring delivery quality, cost effectiveness, and strategic alignment.
• Define clear scopes of work, service-level expectations, and governance processes with delivery partners.
• Foster a culture of collaboration, ownership, and learning—balancing partner execution with internal capability growth.
• Mentor and develop team members, driving engagement, accountability, and professional development.
• Manage budgets and resource plans, ensuring optimal allocation across initiatives.
• Governance, Security & Stakeholder Alignment Ensure Salesforce platform compliance with corporate security, privacy, and regulatory requirements.
• Establish and maintain engineering governance: version control, change management, documentation, and technical standards.
• Partner with Legal, Privacy, and Security teams to safeguard customer and business data.
• Collaborate with leaders across Marketing, Sales, Product, and Corporate Technology to align goals and communicate progress.
• Provide executive-level visibility into platform health, roadmap execution, risks, and outcomes.
• Act as the technology ambassador for Salesforce engineering, representing the function across Versant’s leadership forums.

Basic Requirements 10+ years of experience in software engineering, with at least 5+ years leading Salesforce engineering or CRM platform teams.

• Expertise with Salesforce platform architecture, including Sales Cloud, Service Cloud, Marketing Cloud, or Data Cloud/CDP.
• Deep understanding of Apex, Lightning, Flows, API integration, middleware, data modeling, and security best practices.
• Proven success delivering enterprise-scale Salesforce implementations with multiple integrations and high user adoption.
• Demonstrated ability to lead and mentor technical teams, manage budgets, and balance internal/external delivery models.
• Background in agile delivery and DevOps principles, including automated testing and CI/CD.
• Bachelor’s degree in Computer Science, Engineering, Information Systems, or related field (Master’s preferred).
• Excellent communication, problem-solving, and stakeholder management skills.
• Desired Characteristics Experience in media, entertainment, or consumer subscription businesses.
• Familiarity with AWS, GCP, or Azure for Salesforce integrations and data pipelines.
• Experience implementing Salesforce Marketing Cloud Engagement or Data Cloud/CDP for audience segmentation or personalization.
• Passion for leading teams through large-scale transformation and modernizing legacy CRM systems. Knowledge of privacy and compliance frameworks (GDPR, CCPA) as they relate to customer data and consent management.

Additional Requirements: Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $170,000 - $200,000 (bonus and long-term incentive eligible)

We are accepting applications for this position on an ongoing basis.

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.