Marketing Manager

Job Posting Title:

Marketing Manager

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Hiring Department:

Lyndon B Johnson School of Public Affairs

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Oct 23, 2025

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

About The University of Texas at Austin

What starts here changes the world.

The University of Texas at Austin, founded in 1883, ranks among the 40 best universities in the world with top national programs across 19 colleges and schools. By creating educational opportunities for all and leading cutting-edge research at scale, the University fosters positive social change, technological advancement, and economic progress showing the world that change really does start here.

An organizational priority is to successfully make UT the world’s highest-impact public research university, unleashing knowledge, opportunity and innovation from the heart of Texas.

Learn more about UT’s mission and values, and leadership.

About The LBJ School of Public Affairs

The Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin is one of the nation’s premier public policy schools. As Texas’ top-ranked policy school for over five decades, the LBJ School provides unmatched opportunities for students to engage with policymakers, industry leaders and innovators in Austin and beyond. The school is committed to improving the quality of public service in the United States and abroad at all levels of governance and civic engagement. Our goals are to prepare students and professionals for leadership positions in public service, produce interdisciplinary research to advance our understanding of complex societal problems and create solutions, promote effective public policy and management practice and foster civic engagement on issues of public concern.

Committed to advancing the quality of public service, the LBJ School continues to drive education, research and civic engagement at all levels of governance.

Purpose

The Marketing and Communications team with the LBJ School seeks a Marketing Manager who will be responsible for leading, managing, and executing comprehensive marketing and communications initiatives for the LBJ School, including direct supervision of team members, oversight of web and digital platforms, development of digital advertising and email campaigns, support for Executive Education and Governor’s Center, and coordination of strategic events. This role ensures brand consistency, drives enrollment growth, and fosters collaboration across marketing projects and stakeholder partnerships.

Responsibilities

Leadership, Project Management & Collaboration

• Direct Supervision of Events & Program Manager and Multimedia Producer
• Lead LBJ Marketing & Communications team project management, conducting weekly team meetings and weekly report out to the CMCO.
• Lead editorial oversight of LBJ website.
• Lead marketing and communications efforts for Executive Education and Governor’s Center

Web Site, Newsletters and Digital Marketing

• Lead editorial oversight of the LBJ School website ensuring content is current and aligned with LBJ brand pillars.
• Manage web and web-related projects from beginning to end.
• Conduct quarterly content audits to LBJ web sites to improve user experience.
• Create and edit content for email newsletters.
• Design and execute email marketing drip campaigns for master/bachelor degree programs, including Executive Education 

Digital Advertising

• Identify, evaluate and recommend paid advertising strategies to boost brand visibility and drive enrollment growth
• Create and execute digital campaigns and strategies to boost enrollment, web traffic and engagement for the LBJ School & Executive Education.

Executive Education Support

• Regularly meet with and serve as lead marketing/communications contact for Executive Education and Governor’s Center, while overseeing marketing and promotional content creation.
• Assist in partnership building, sponsorship outreach and prospect list management.
• Support lead generation efforts to attract and nurture potential students.
• Measure marketing campaign performance and recommend paid strategies to drive growth.

Event Support

• Create and execute digital campaigns and strategies to boost enrollment, web traffic and engagement for the LBJ School & Executive Education.

Required Qualifications

Bachelor’s degree. 6 years’ experience in strategic marketing or related roles. Demonstrated ability to craft accurate, grammatically sound written content, encompassing headlines, short narratives, descriptions, and captions. Capability to independently generate compelling online content. Knowledge of SEO/SEM principles and best practices. Experience in overseeing paid advertising campaigns. This role requires strong project management skills, coordination with multiple stakeholders, managing complex timelines and ensuring deliverables are completed on schedule and within scope.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

More than the required experience. Google Analytics certification (candidates able to obtain certification within the first 30 days of employment may be considered). Proven expertise in Google Analytics, Tag Manager, Search Console, Ads, and related tools in a professional capacity. Proficiency in content management systems such as Drupal or WordPress. Beginner to intermediate photo skills. Beginner to intermediate graphic design skills in Adobe, Canva, or other design tools.

Salary Range

$80,000 + depending on qualifications

Working Conditions

• Standard office conditions.
• Regular keyboard use.
• Hybrid work options available.

Required Materials

• Resume/CV

• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.