Email Life Cycle Manager
Skills
- Advanced HubSpot expertise (workflows, list management, lead scoring, reporting)
- Experience building and optimizing email automation and drip campaigns
- Strong segmentation and audience strategy abilities
- Data-driven campaign analysis and A/B testing experience
- Familiarity with deliverability best practices and compliance (CAN-SPAM, opt-outs)
- Clear writing or collaboration with copywriters to produce action-driving email content
- Cross-functional collaboration with Sales, Product, and Customer Success
Responsibilities
- Own the full lifecycle email program from acquisition through retention, emphasizing re-engagement, conversion, and education
- Build, test, and optimize email campaigns including triggered workflows, drip sequences, and monthly customer newsletters
- Design audience segmentation strategies aligned to lifecycle stages and the company’s Ideal Customer Profile (ICP)
- Create and manage lead nurturing programs to move prospects down the funnel
- Analyze campaign performance (open rate, CTR, conversion, churn) and iterate based on data
- Partner with Sales, Customer Success, and Product to identify content gaps and deliver timely messaging
- Maintain clean contact data with proper tagging, segmentation, and compliance practices
- Collaborate with designers and copywriters to develop on-brand email templates and content
Education
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience (preferred)
- Relevant HubSpot certifications recommended (Email Marketing, Inbound, Marketing Automation)
Benefits
- Remote-first work environment
- Competitive base salary with performance-driven opportunities
- Health, dental, and vision options (typical startup benefits)
- Paid time off and holidays
- Professional development and certification support
- Collaborative team culture at a mission-driven company serving restaurants
Average salary estimate
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We dream big. We love food. We break things so we can put them back together better than before. We’re building the next generation of marketing software and we’re empowering the leading restaurants in the world to do things better, smarter, faste...
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