Content Marketing Specialist, Hybrid

The University of Maryland Medical System (UMMS) is an academic private health system, focused on delivering compassionate, high quality care and putting discovery and innovation into practice at the bedside. Partnering with the University of Maryland School of Medicine, University of Maryland School of Nursing and University of Maryland, Baltimore who educate the state's future health care professionals, UMMS is an integrated network of care, delivering 25 percent of all hospital care in urban, suburban and rural communities across the state of Maryland. UMMS puts academic medicine within reach through primary and specialty care delivered at 11 hospitals, including the flagship University of Maryland Medical Center, the System's anchor institution in downtown Baltimore, as well as through a network of University of Maryland Urgent Care centers and more than 150 other locations in 13 counties. For more information, visit www.umms.org.

Responsible for performing moderately complex work crafting, editing, and assisting with the dissemination of compelling content across various platforms, with a focus on health care, wellness, and the management of chronic conditions. Work is performed under moderate supervision. Direct report to the Content Marketing Manager.

Primary Responsibilities

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job responsibilities performed.

• Develop content for email marketing campaigns, health and wellness blog articles, social media posts, podcasts, vodcasts, digital and print magazines, marketing campaigns, patient education materials, polls, quizzes, video demonstrations, and recipes.
• Utilize tools such as WebMD Ignite Growth Platform and Eloqua to deploy targeted email campaigns.
• In collaboration with the social media team, manage organic and paid health and wellness content for social media channels, implementing strategies to increase brand visibility and foster community engagement, including versioning content for different platforms and audiences using Canva, Adobe Creative Suite and video and audio editing tools.
• Assist in the production process of podcast and vodcast episodes, ensuring content alignment with brand messaging and providing valuable insights to our audience; package podcasts and vodcasts for YouTube and social media.
• Collaborate with cross-functional teams to support the execution of marketing campaigns, including versioning content for consumer marketing, media relations, internal communications, external affairs, community health, population health, and social media initiatives.
• Develop and version content for various marketing and communication channels, optimizing content for search engine optimization to improve visibility and reach.
• Work closely with subject matter experts to ensure accuracy and relevance of content, incorporating expert insights to enhance the quality and credibility of our content offerings.
• Monitor and analyze content performance metrics, providing insights and recommendations to optimize content strategy and drive continuous improvement, including versioning content based on audience feedback and engagement.
• Establish and maintain collaborative relationships with all levels of leadership, staff and vendors.

Perform all other duties as assigned.

Education & Experience - Required

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3 years’ experience in content marketing developing content for a medium to large size organization.
• 1 year of experience in content creation within the health care or wellness industry.
• Strong portfolio of writing samples including long and shortform content in the form of blog articles, project briefs, website content, social media posts, and storyboarding scripts.

Education & Experience - Preferred

• 3 years’ experience in managing and collaborating with content creation agency partners (internal and/or external) to develop and version content for various marketing and communication channels.

Knowledge, Skills, & Abilities

• Working knowledge and understanding of social media platforms and trends, with the ability to develop engaging content that resonates with diverse audiences.
• Familiarity with content management applications (e.g., WordPress, Site Core, etc.) or similar applications.
• Familiarity with design applications (e.g., Adobe Creative Suite, Canva, etc.), or similar design applications.
• Proficient in the use of marketing automation tools such as WebMD Ignite Growth Platform Eloqua and Salesforce, with experience in executing targeted email campaigns tied to CRM databases.

All your information will be kept confidential according to EEO guidelines.

 Compensation

• Pay Range: $30.26-$42.37
• Other Compensation (if applicable):

Review the 2025-2026 UMMS Benefits Guide