Product Marketing Manager

Why Great Gray Group & RPAG?

RPAG is a wholly owned subsidiary of Great Gray Group, LLC. Acquired in 2024, RPAG hosts the industry’s leading retirement plan practice management platform. Designed for elite advisors and institutions, our goal is to create successful outcomes by protecting plan fiduciaries and engaging plan participants. Our efficient and scalable technology platform provides our members with actionable insights, allowing them to make data-driven decisions for their retirement plan clients.

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us. 

The Role

Great Gray is looking to add a Product Marketing Manager to our Marketing team. The Product Marketing Manager will be the primary messaging and positioning expert, driving RPAG’s marketing engine. This role exists to sharpen how RPAG communicates its value - shaping product narratives, guiding content strategy, and ensuring consistency across every campaign and launch. The product marketer will bridge high-level positioning with hands-on content creation, producing advisor-facing materials that drive recruitment, elevate brand strength, and fuel demand generation.

If you’re passionate about the retirement ecosystem and thrive at the intersection of strategy and storytelling, this role offers the opportunity to make an immediate impact.

Location

This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.

Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Responsibilities 

·       Define and refine RPAG’s product messaging, ensuring clarity, differentiation, and resonance with advisors and institutional audiences.

·       Partner with product, sales, legal/compliance and leadership teams to translate product capabilities into compelling narratives and market-ready positioning.

·       Develop content strategies that support advisor recruitment, engagement, and growth - spanning digital campaigns, product launches, and thought leadership.

·       Create and oversee advisor-facing content assets (blogs, whitepapers, guides, pitch decks, web copy, videos) that reinforce RPAG’s value.

·       Equip demand generation and sales teams with messaging frameworks, product briefs, and campaign-ready content.

·       Research advisor and retirement industry trends to inform positioning, product storytelling, and competitive differentiation.

·       Maintain consistency of brand voice and message across all platforms and materials.

·       Measure content performance and optimize based on data-driven insights.

·       Serve as a cross-functional connector between marketing, product, and sales to ensure alignment on positioning and content execution.

·       Contribute to RPAG’s thought leadership presence in the retirement ecosystem.

·       Complete other related duties as assigned

Qualifications & Experience

·       Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus.

·       3-5 years of experience in product marketing, content marketing, or related roles.

·       Familiarity with the retirement plan ecosystem (DC plans, advisors, recordkeepers, asset managers, broker/dealers).

·       Demonstrated success in crafting messaging frameworks, positioning statements, and advisor-facing content.

·       Strong understanding of digital demand generation and how content fuels campaigns.

·       Proven ability to work cross-functionally with product, sales, and leadership teams.

·       Exceptional written and verbal communication skills.

·       Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

·       Comfortable navigating ambiguity.

·       Entrepreneurial mindset to bring best practice ideas to the team.

·       Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration.

Skills & Attributes

·       Strategic storyteller: Able to distill complexity into clear, compelling narratives.

·       Advisor-first mindset: Understands advisor challenges, needs, and language.

·       Collaborative partner: Works seamlessly across functions to align messaging and content.

·       Data-informed: Comfortable using performance insights to refine strategy and execution.

·       Dynamic and adaptable: Thrives in a fast-paced environment and adjusts quickly to new opportunities.

·       Passionate about impact: Motivated by helping advisors grow and improving retirement outcomes.

Benefits

We have a comprehensive and competitive benefits package at Great Gray. Some of the highlights are:

·       Be an integral part of an early-stage, high-growth organization!

·       Hybrid work environment

·       Competitive compensation package including 401(k) with elective and non-elective match opportunities

·       Lifestyle spending allowance program

·       Medical, Dental, Vision Insurance

·       Employer-paid life and disability insurance

·       Generous paid time off program

Company Background 

Great Gray is the leading independent provider of trustee and administrative services to Collective Investment Trusts (“CITs”), with over $240 billion in CIT assets under management, across more than 800 funds. We proudly work with more than 80 subadvisors, including leading firms such as AllianceBernstein, American Funds, BlackRock, Franklin Templeton, MetLife, Neuberger Berman, PGIM, PIMCO and Raymond James. 

CITs are more than just an investment vehicle. They represent a forward-thinking approach to retirement planning. These tax-exempt, pooled investment vehicles are offered to employer-sponsored retirement plans, like 401(k)s. CITs are comparable to mutual funds, but, because they are tailored for the institutional retirement market, they can offer distinct advantages, including efficient administration and cost-effectiveness. CITs have a history dating back over 90 years; but they have gained favor over the past decade, driven by innovations, and Great Gray has been at the forefront.

Great Gray has consistently delivered year-over-year growth at an above market rate and is investing in the continued development of its core CIT business as well as complementary administrative services and technology solutions for the retirement market.

Madison Dearborn Partners (“MDP”) purchased Great Gray from Wilmington Trust in April 2023. As a result, Great Gray is an independent company owned by funds affiliated with MDP.

Investor Background 

MDP is a leading private equity investment firm based in Chicago. Since MDP's formation in 1992, the firm has raised aggregate capital of over $28 billion and has completed over 150 platform investments. MDP invests across five dedicated industry verticals, including basic industries; business and government software and services; financial and transaction services; health care; and telecom, media, and technology services.

Equal Employment Opportunity Policy

Great Gray, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or other non-merit factor.

Accommodation Statement

Great Gray is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or need to request an accommodation for any part of our application or interview process, please contact us at: [email protected]