Assistant Director of Admission Communications

People are drawn to Guilford College for a number of reasons, including the College’s Core Values of community, diversity, equality, excellence, integrity, justice, and stewardship.

Working at Guilford provides you with a rewarding opportunity to impact the developing lives of students from a range of diverse backgrounds. Guilford attracts those who are seeking a professional challenge and career advancement. It also attracts those who want to enjoy a beautiful campus and location in the dynamic city of Greensboro, North Carolina.

Guilford College offers a wide range of benefits for full-time regular employees, including 13 paid holidays, tuition remission, health insurance, telemedicine, life insurance, short-term and long-term disability, a retirement plan, and optional dental and vision insurance. In addition, employment at the College provides employees with access to numerous discounts for products, services, and attractions.

Position Summary

This position will contribute to the development of email campaigns, website content, print materials, and event communications, ensuring consistency in tone and messaging that aligns with the Guilford’s brand. The ideal candidate will be a strong communicator with excellent writing and storytelling skills, capable of tailoring messages to diverse audiences. A collaborative mindset and attention to detail are essential for success in this role.

People are drawn to Guilford College for a number of reasons, including the College’s Core Values of community, diversity, equality, excellence, integrity, justice, and stewardship.

Working at Guilford provides you with a rewarding opportunity to impact the developing lives of students from a range of diverse backgrounds. Guilford attracts those who are seeking a professional challenge and career advancement. It also attracts those who want to enjoy a beautiful campus and location in the dynamic city of Greensboro, North Carolina.

Guilford College offers a wide range of benefits for full-time regular employees, including 13 paid holidays, tuition remission, health insurance, telemedicine, life insurance, short-term and long-term disability, a retirement plan, and optional dental and vision insurance. In addition, employment at the College provides employees with access to numerous discounts for products, services, and attractions.

Key Responsibilities: 

Creation and distribution of admission materials to various stakeholders

• Create marketing materials - including email, text and social media messaging - to be distributed to prospective students, parents/families, and school counselors through Slate CRM

• Create yearly communication plan for various stakeholders

• Create events and registration portals through Slate for admission events

• Create forms for special admission programs (summer bridge program, for example)

• Write and update queries in Slate for delivery of marketing materials

• Serve as a Slate captain in order to ask question on the community forums and submit tickets for the CRM

• Assist the operation team in enhancing the Guilford Slate CRM system

• Along with communication and marketing, align College branding with admission materials

• Update Guilford admission website

• Track and analyze marketing data to assess the effectiveness of admission strategies and initiatives in order to improve communication flows 

• Prepare regular reports on marketing trends for the Chief Enrollment Officer

• Work with Director of Enrollment Information during peak recruitment cycle

• Work closely with the admission team to coordinate recruitment efforts and ensure a cohesive approach 

• Collaborate with other departments, specifically communication and marketing, but also financial aid, academic and student affairs, etc., to support student recruitment

• Other duties as assigned

Guilford College does not discriminate on the basis of sex/gender, race, color, creed, religion, national origin, sexual orientation, gender identity, disability, genetic information, military status, veteran status, or any other protected category under applicable local, state or federal law, ordinance or regulation. See our full Statement of Non-Discrimination.