43491023962 - Lifecycle Marketing Manager
Job Title: Lifecycle Marketing Manager — Health / Clinical / Education Focus
Employment Type: Full-time; Remote
Schedule: EST (9 am–5 pm EST), with flexibility for campaign needs
Industry: Health/Clinical/Education
Position Overview
We are seeking a Lifecycle Marketing Manager who thrives at the intersection of health, education, and digital engagement. This role is responsible for designing and executing patient-centered journeys across the full lifecycle—from awareness and onboarding, to retention, engagement, and advocacy. You’ll translate clinical expertise into empathetic, clear, and personalized communication that drives patient outcomes and long-term loyalty.
Key Responsibilities
Journey Design & Execution
Build and optimize lifecycle programs across email, SMS, app, and web to nurture patients from first touch through long-term engagement.
Patient Education Focus
Translate clinical knowledge and treatment pathways into digestible, empathetic communication that empowers patients to understand and manage their care.
Segmentation & Personalization
Leverage behavioral, demographic, and clinical data to deliver personalized messages that resonate with individual patient needs.
Retention & Engagement
Develop strategies that reduce churn, increase refill adherence, and maximize long-term patient satisfaction and lifetime value.
Analytics & Experimentation
Track KPIs (conversion, open/click rates, churn, NPS, adherence), run A/B tests, and optimize campaigns continuously for better outcomes.
Cross-Functional Collaboration
Partner with growth, clinical, product, and creative teams to ensure lifecycle messaging aligns with Allermi’s medical accuracy and patient experience standards.
Qualifications
- 3–5+ years of experience in lifecycle/CRM/retention marketing, ideally in healthcare, wellness, or education.
- Familiarity with email/SMS platforms (Klaviyo, Iterable, Braze, HubSpot, etc.) and campaign analytics.
- Data-driven mindset with strong testing, reporting, and optimization skills.
- Ability to distill clinical and educational content into clear, human-centered messaging.
- Strong organizational and project management skills, able to manage multiple campaigns simultaneously.
Average salary estimate
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