Lifecycle Marketing Senior Manager

About Pendulum

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome. 

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin.  We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health.  Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a  unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company  earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

Position Summary

We are seeking a Lifecycle Marketing Senior Manager who will own and scale our email and SMS programs to drive acquisition, retention, and long-term customer value. Reporting to the VP of Revenue, this role is central to building high-performing lifecycle campaigns that deliver measurable impact on growth and revenue.

• Lifecycle Marketing Strategy & Execution
• Develop and own the end-to-end email and SMS lifecycle strategy, with a focus on acquisition, activation, retention, and win-back.

• Build automated, segmented, and personalized campaigns across the funnel to increase conversion, repeat purchase, and LTV.

• Lead continuous A/B testing, experimentation, and optimization to improve engagement, CTR, conversion, and revenue performance.

• Define and refine lifecycle journeys for key cohorts:

• Performance & Analytics

• Partner with data, CX and Brand teams to design experiments, monitor results, and identify opportunities for incremental growth.

• Regularly report on campaign performance and leverage insights to guide strategy.

• Cross-Functional Collaboration
• Work closely with creative, brand, CX to ensure lifecycle campaigns align with broader business objectives and customer experience.

• Drive adoption of new technologies, tools, and best practices to scale lifecycle marketing impact.

• 5+ years of experience in lifecycle, retention, or growth marketing, with deep expertise in email and SMS performance marketing.

• Proven track record of building high-performing lifecycle programs that deliver measurable revenue and retention impact.

• Strong analytical skills; ability to interpret data, design tests, and use insights to drive decision-making.

• Experience with marketing automation platforms, customer segmentation, and personalization strategies.

• Comfortable working cross-functionally in a fast-paced, growth-oriented environment.

• Exceptional attention to detail, organizational skills, and a performance-driven mindset.

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree a plus.

• $150,000- $175,000
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity