CRM Manager
Founded in 2022, ARB Interactive is a thriving social gaming startup redefining player experiences across North America. With 100+ talented team members globally and rapid expansion plans ahead, we're profitable, growing fast, and having fun doing it.
ARB Interactive is expanding its team and seeking a CRM Manager to drive Modo Social Casino's retention marketing strategy. You will be responsible for overseeing CRM initiatives aimed at optimizing player retention and engagement. Collaborating closely with the marketing, product, and platform teams, you will enhance the customer journey through targeted campaigns across various touchpoints.
Key Responsibilities
Manage Modo Social Casino’s CRM strategy with a primary focus on driving retention KPIs, reducing player churn, and reactivating lapsed users.
Monitor and analyze CRM performance metrics, providing actionable insights and regular reporting to inform strategic adjustments and improve ROI.
Develop and execute CRM campaigns, including ad hoc and automated retention campaigns, tailored to enhance player engagement.
Collaborate with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints seamlessly within the overall customer experience.
Oversee all aspects of promotional setup, including campaign ideation and creation, bonus configurations, creative requests, and performance reporting.
Cultivate deep expertise in Modo’s marketing technology stack, including Back Office systems, Optimove, and Amplitude, to maximize campaign effectiveness and data utilization.
Job Requirements
Bachelor’s degree in Marketing or related field, or equivalent work experience.
3+ years of experience, preferably in the casino gaming or social gaming industry.
Proven experience in executing and scaling CRM campaigns that drive measurable outcomes.
Strong analytical skills with the ability to interpret CRM performance data and adjust tactics accordingly.
Proficiency with CRM tools and email service providers, experience with A/B testing, segmentation, and automation.
Experience with Optimove is highly valued.
Strong project management skills with an ability to prioritize and meet deadlines in a fast-paced environment.
Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.
If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to [email protected] for verification before responding or clicking any links.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Lead GoodLeap's social media strategy and execution to increase brand awareness, engagement, and storytelling across platforms for both the company and related entities like GivePower.
Experian is hiring a Senior Marketing Content Specialist to craft compelling B2B content, improve digital engagement with modern SEO practices, and support cross-functional marketing and sales efforts in a fully remote role.
Experienced B2B revenue marketer sought to lead North American event-driven demand generation and campaign execution for Orgvue on a fixed-term contract.
Statewide Remodeling (a Renuity company) seeks a proactive Event Marketing Coordinator in Grapevine, TX to book and manage local events that drive lead generation and brand presence.
Lead WHOOP’s global brand media strategy and execution across TV, streaming, audio, OOH, sponsorships, and digital channels to grow brand awareness and consideration.
A remote Virtual Assistant with strong social media, content creation, and administrative skills is needed to support a growing HR and training consultancy and help scale marketing and client operations.
Dow Jones is hiring a Senior Manager to define and scale subscription value propositions for WSJ & WSJ+, aligning product, marketing, and insights to boost engagement, retention, and lifetime value.
Lead and scale Pendulum's email and SMS lifecycle programs to increase acquisition, retention, and revenue as the Lifecycle Marketing Senior Manager.
Plain is hiring a founding Field Marketing Manager in San Francisco to create bold, revenue-driving events and field programs that position the company as a category leader in B2B support.
Kimley-Horn is hiring an onsite Marketing Coordinator in Nashville to drive proposal production, maintain marketing data, and coordinate client and internal events for a leading engineering consulting firm.
Every Word Code is hiring a detail-oriented Marketing Assistant to support campaign execution, reporting, and cross-functional coordination at our Cleveland headquarters.
Experienced SEO-focused Marketing Specialist needed to plan and execute organic search and content strategies for agency clients in a collaborative, problem-solving environment.
ARB Interactive is an innovative startup offering free-to-play social gaming experiences to players in North America. Supported by a team of talented and creative professionals, ARB Interactive is committed to building a collaborative, inclusive,...
2 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
