Sr. Manager, Subscription Value Propositions – WSJ & WSJ+

Job Description:

Sr. Manager, Subscription Value Propositions – WSJ & WSJ+

About the Role

As Senior Manager, Subscription Strategy – WSJ & WSJ+, you will focus on maximizing customer and product value across our portfolio. You will lead initiatives that strengthen our subscription value propositions, integrate new product and feature enhancements, and ensure strategies are built into our business-as-usual operations. By partnering closely with Marketing, Product, and Customer Insights, you will help define and evolve the WSJ and WSJ+ customer experience to drive engagement, retention, and lifetime value.

Key Responsibilities

• Lead development and integration of new product and feature enhancements into WSJ and WSJ+ subscription value propositions.

• Partner with Performance Marketing, Product, and Customer Insights to align initiatives with customer needs and market opportunities.

• Ensure go-to-market plans are incorporated into ongoing business strategies in collaboration with GTM and operations partners.

• Support project-based initiatives across the broader Subscription Strategy team (e.g., full-funnel strategy development).

• Serve as the first point of contact for vetting cross-functional proposals that impact customer and product value.

About You

• 10+ years of experience in subscription strategy, product marketing, or customer lifecycle management.

• Deep understanding of digital product value propositions, customer engagement, and retention levers.

• Proven ability to translate customer insights into actionable strategies that drive results.

• Excellent collaboration skills with experience partnering across marketing, product, and insights teams.

• Strong organizational skills and ability to manage multiple complex initiatives simultaneously.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 140,000.00 - 170,000.00

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..