Head of Marketing (Demand Generation)

About Tread

Tread is building AI-powered vertical SaaS for one of the largest, most critical industries in the global economy—construction materials logistics. Every road, bridge, and large-scale project relies on this industry, and we’re bringing cutting-edge AI to transform how materials move, optimizing truck routing, project planning, and procurement.

Our AI assisted platform helps all of our customers (Haulers, Producers, and Contractors) have better visibility of their material, save money, fuel, and time through route planning & optimizing loaded mile delivery, while also delivering exceptional customer service to both haulers and end customers -> with personalized AI agents.

Our platform is growing incredibly quickly, and we expect this growth to continue at an even more rapid pace. In October 2025, we approached $1Bn in monthly delivered load value.

About The Role

Tread is transforming the construction and material logistics industry, and our customers rely on us to not only build software they need, but to guide them on how our software can transform their operations. This is a highly networked industry, where word of mouth is king, and referrals are as good as gold. This is not a traditional growth or marketing role as our customer base does not live in the same channels as a classic B2B customer. This role demands a willingness to cut across marketing channels, both online and offline, to discover where our customers are, and craft effective and original campaigns to drive awareness and urgency. This is our first Marketing hire, meaning you'll play a critical role in shaping how we scale our customer base.

To succeed in this role, you’ll need to be:

• Passionate and excited about driving AI and software solutions into heavy traditional industries like construction and materials production

• Skilled in crafting messaging and relating real life workflows to Tread’s software solution and agentic capabilities

• Highly iterative, exploring multiple marketing channels at once to discover where we can drive efficient and effective growth

• Comfortable owning problems from start to finish, managing content creation and campaign execution, and using data and insights to inform your decisions.

• Action oriented – you have a bias for action to get things done now or today

What You’ll Do:

• Develop and implement a holistic demand generation strategy aligned with revenue targets

• Lead the planning, execution, and optimization of integrated marketing campaigns across all channels (e.g., SEM, social media, email, content syndication, display) and offline channels (e.g., events, webinars).

• Build sales enablement material for the sales team

• Collaborate with the product team to share updates and documentation with our customers.

• Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI

• Utilize data and analytics to monitor campaign performance, identify trends, and make data-driven decisions to improve results.

• Collaborate closely with sales, success and product teams to ensure alignment of messaging, lead handoff processes, and overall go-to-market strategy

• Stay up-to-date with industry best practices, emerging technologies and AI first growth strategies

• Establish clear KPIs and reporting mechanisms to track and communicate progress to leadership team

Who You Are

• 2-5 years of experience in demand generation, content creation, or general marketing and customer acquisition

• Proven track record of success in developing and executing demand generation strategies that consistently meet or exceed pipeline and revenue goals

• Expertise or interest in becoming an expert in various demand generation channels, including content marketing, email marketing, account-based marketing (ABM), and offline channels like events

• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.

• Proficiency with marketing automation platforms and CRM systems (HubSpot)

• You thrive in uncertainty: You can work with little direction and still make an impact.

• You hustle: You understand that building a startup means going beyond a 9-5 to get things done

• You’re curious: You ask the right questions and seek to deeply understand customer operations

• You welcome feedback and execute on it quickly

• Strategic thinker with a hands-on approach and a strong bias for action

Why This is for You

• You want to grow faster in 12 months than you would in 2+ years elsewhere

• You want to solve problems, wear multiple hats, and play a direct role in making a company GO

• You want to build your Marketing and Customer Acquisition skillset across every segment, especially with Enterprise customers with huge potential for expansion.

• You want to build equity while developing the skills needed to become a future leader or founder

What We Offer

• In office, in San Francisco, collaborative working environment

• Opportunity to make a significant impact on the growth and success of a dynamic company

• The chance to work with cutting-edge technology and innovative strategies

Location

• Downtown San Francisco Office location, right by Montgomery Street BART station

Salary Expectations

• $130,000-$160,000 Base Salary

• 0.1%-0.15% Equity Package