Head of SEO (iGaming, US Market)
Location: Remote / Flexible
Industry: iGaming
Employment Type: Full-Time
About the Role:
We are seeking an experienced and results-driven Head of SEO to lead our search engine optimization strategy for iGaming projects.
The ideal candidate will have proven experience in SEO within the iGaming industry, including expertise in acquiring and optimizing expired domains, affiliate SEO strategies, and driving high-value traffic. This role is critical to our organic growth and brand authority in competitive online gambling markets.
Key Responsibilities:
- Develop and execute a comprehensive SEO strategy tailored for iGaming products and affiliate content.
- Research, acquire, and revive high-authority expired domains relevant to the iGaming niche.
- Build and scale SEO content networks using PBNs, microsites, and other gray-hat/white-hat methods (within risk thresholds).
- Perform comprehensive keyword research and competitor analysis to identify high-conversion opportunities.
- Optimize on-page and off-page SEO across all owned assets, landing pages, and partner sites.
- Monitor and improve technical SEO elements: site speed, crawlability, indexing, schema, internal linking, etc.
- Oversee content development aligned with keyword strategies, search intent, and iGaming trends.
- Manage backlink strategies, including outreach, guest posting, and link acquisition from relevant sources.
- Track and report key SEO KPIs such as organic traffic, rankings, CTR, bounce rate, and conversions.
- Stay ahead of algorithm changes and SEO trends in both global and regional iGaming markets.
- Collaborate with developers, designers, and content teams to ensure SEO best practices are implemented across all digital assets.
Requirements:
- Minimum 3 years of SEO experience in the iGaming industry US Market (casino, sportsbook, affiliate projects).
- Proven track record of ranking competitive iGaming keywords and increasing organic traffic.
- Experience with domain acquisition, expired domain analysis and recovery, and link equity strategies.
- Strong knowledge of Google algorithms, penalties, and SEO risk management in regulated industries.
- Proficiency with tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, GSC, Majestic, etc.
- Solid understanding of affiliate marketing dynamics in iGaming.
- Strong technical SEO skills and ability to audit and optimize complex sites.
- Experience managing PBNs or large SEO site networks is a plus.
- Excellent English communication and reporting skills.
What We Offer:
- Competitive salary
- Performance based monthly bonuses
- Fully remote position
- Opportunity to work on high-growth iGaming projects across multiple regions
- Freedom to implement your SEO strategies with full support from management
- A performance-based, entrepreneurial culture where your skills and ideas matter
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Support rhode’s influencer and gifting programs as an entry-level Influencer Marketing Coordinator, handling campaign setup, creator outreach, and logistics for a fast-growing beauty brand.
HighLevel is hiring an Events Manager to lead sponsorship execution, logistics, vendor coordination, and on-site activation for trade shows and conferences in a hybrid, remote-first environment.
Regeneron is hiring a Senior Director to lead US NSCLC brand strategy, team execution, and P&L performance for its Lung oncology franchise.
Lead SketchDeck's Campaign & Digital team to scale integrated digital services, strengthen client partnerships, and drive revenue growth in a flexible, remote-first creative agency.
Lead and scale Rilla’s enterprise ABM program—building bespoke multi-channel campaigns, sales enablement, and measurable demand-generation to win the company’s largest accounts.
Lead and execute full-funnel B2B marketing for an MSP-focused consultancy, driving lead generation, nurture flows, and conversion through content, paid, and automation.
Cognitiv is hiring an Events Marketing Manager to plan and execute high-impact conferences, sponsorships, and activations that drive brand awareness and revenue for our AI-driven advertising platform.
Blend360 is hiring a Marketing Program Lead to own credit marketing program strategy and execution with retail partners, managing budgets, cross-functional teams, and campaign performance.
Lead Instapage’s digital acquisition strategy and execution across multi-channel paid and organic channels to drive predictable, profitable growth for a market-leading PLG product.
Lead end-to-end creator and affiliate programs as a senior consultant, managing client relationships and executing full-funnel influencer strategies to drive awareness and conversion.
Lead multi-channel demand generation at an AI-native enterprise software company, driving measurable pipeline and revenue through data-driven campaigns, partner programs, and close sales alignment.
ServiceNow is hiring a Strategic Events, Portfolio Senior Manager to lead the analytics roadmap, create validated self-service dashboards, and standardize measurement for strategic and field event performance.
Doist seeks a hands-on Lifecycle Marketer to own lifecycle strategy and execution—driving activation, retention, and self-serve monetization across multi-channel user journeys in a remote, async-first environment.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
