Lifecycle Marketer

At Doist, our mission is to empower people with simple yet powerful tools.

We're a multidisciplinary, fully-remote, team that’s passionate about creating products, like Todoist and Twist, that improve people’s lives. We thrive on innovating new solutions to old productivity challenges and we seek to rethink how productivity tools are made.

Our Core Values

They are few, but they are mighty. From creating processes to decision-making and recruiting, we build our four core values into nearly every single thing we do.

• Ambition. You aspire to put a dent in the universe. You set high standards for yourself and those around you. You solve issues that have a high impact on our customers and our company.
• Mastery. You care deeply about the quality of your work. You’re continuously learning and pushing yourself to the limits of your ability. As a champion of your craft, you are also a champion of your well-being – you work intensely, then disconnect completely.
• Independence. Others can trust that you’ll deliver on time. You keep your word and trust your teammates to do the same. You are proactive, take ownership, and remain accountable with little or no direction.
• Communication. Your communication is clear, concise, and engaging. You keep others in the loop and never go radio silent. You speak respectfully and foster warm relationships through your interactions. You’re culturally and socially aware and can appropriately navigate social situations.

We invite you to visit our blog to learn more about us, our values, and how we work.

Your Team & Role

You'll join a lean, high-impact marketing team focused on elevating Todoist as the leading productivity platform for individuals and teams. Your mission: Design and own the lifecycle strategy that activates, retains, and grows our user base across the customer journey, with a focus on self-serve monetization, habit formation, and expansion within teams.

You’ll work cross-functionally with product, content, product marketing, growth, design and CX teams to ensure our lifecycle efforts are AI- and data-powered, customer-informed, personalized, and scalable. You’ll dive deep to understand activation points and user behaviors that lead to long-term, repeatable success.

Expect to operate as a hands-on individual contributor: setting strategy, implementing campaigns, iterating based on insights, and rapidly building the foundation for a scalable lifecycle function.

About You

We’re looking for someone who blends strategic thinking with tactical execution, and who thrives in a remote, async-first, product-led environment. You may not meet every requirement, and that's OK. If you’re excited about the role, we encourage you to apply.

Must-haves

• 5+ years experience in lifecycle, CRM, and/or email marketing at a SaaS or product-led company
• Strong grasp of multiple types of user journeys and lifecycle stages across activation, engagement, monetization, and retention
• Proven ability to build and optimize lifecycle campaigns
• Experience building journeys across multiple channels (in-app, push, SMS, etc.)
• Comfort with testing, segmentation, personalization, and behavioral triggers
• Experience partnering with product, design, content, and growth teams to drive meaningful lifecycle outcomes
• Ability to write and QA customer-facing messaging with empathy, clarity, and a human voice
• Data-driven mindset — you're comfortable analyzing campaign performance and identifying opportunities
• Self-directed, proactive, and able to thrive in a fast-paced, async, remote team

Nice-to-haves

• An AI-native approach toward problem solving, or at the very least comfort with AI and enthusiasm for exploring new ways to increase your efficacy
• Background in or strong curiosity about productivity tools, team workflows, and/or consumer-to-enterprise growth models
• Comfort recording/being on video

Our Process

1. Submit your complete application. Attach a resume (or manually entered experience) and thoughtful responses to all the application questions. No cover letter needed!
2. Application screening. We read every application to understand your motivation, skills, and experience. Once your application has been reviewed, you'll receive a response regarding the status of your application.
3. Salary transparency & Value-alignment interview with shortlisted candidates. If you’re shortlisted, we’ll calculate and share the salary range of your location up front. Then you’ll schedule a call to meet with Emily, Head of Marketing.
4. Role-alignment interview with one Samuel, Growth Marketing Lead.
5. Paid Task Assignment. This will be your opportunity to showcase your role-specific skills, how you think and work.
6. Culture-contribution interview with Dominique, Head of Product.
7. Reference & Background checks.
8. Offer to the successful hire.

Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like:

The basics

• We work remotely and mostly async from anywhere. If you see a specific location being advertised, feel free to apply any way, this is usually due to restrictions on a few job boards.
• Design your own schedule. Work during the time of day that’s best for you. Doisters are encouraged to work 8-hour days and no more than 40 hours/week.
• Competitive pay. Our formula-based salaries are calculated based on industry-benchmarked skills and geographical location – no stressful negotiation required.

Expand your professional skills

• Continue your education. You’ll have a recurring budget to spend on attending conferences, taking courses, and purchasing books.
• Collaborate in person at retreats. Our team- and company-wide retreats are unforgettable. The connections that we make in person inspire us throughout the year.

Craft your ideal work environment

• Cozy up at a coworking space. Find a coworking space that’s right for you and Doist will provide a monthly stipend towards this cost.
• Subscribe to apps and services. You’ll have a monthly budget to spend on services that help you do your job: home internet, work apps, music subscription, etc.
• Purchase the hardware you need. Every Doister has access to a recurring budget to spend on work-related equipment.

Focus on your well-being

• Recharge with generous time off. Doisters get 8 weeks (40 days) of vacation per year to use as they wish on vacations and national holidays.
• Spend time with your new baby. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.
• Invest in your health and wellness. Take care of yourself with a monthly budget for things like a gym membership, healthy snacks, massages, health insurance, etc.

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We occasionally receive reports about hiring scams related to our roles. Please be aware that our team only communicates from emails with an "@doist.com" domain and that we will not ask you to apply in any way other than via our application at doist.com/careers. If you are in doubt, please reach out at [email protected] to confirm.

All information collected through this application is stored in Workable, Doist’s Applicant Tracking System, where it will be used for recruitment purposes only. For more information on how we handle candidate data at Doist, we invite you to review our recruitment privacy notice. For questions, please contact us at [email protected].