Senior Marketing Manager
At Perry Weather, we build technology that helps organizations stay safe, operational, and confident when weather conditions change. From the PGA and top construction companies to thousands of schools and cities across the country, our products are used in the moments that matter most. We combine software, integrated hardware, and real-time data into one cohesive system - giving teams the clarity and tools they need to make faster, smarter decisions when lives, assets, and operations are on the line.
About the Role
We are seeking a Senior Marketing Manager to drive our content and product marketing strategy to amplify our product narrative across multiple channels. This role sits at the intersection of product marketing, content creation, and strategic partnerships, with a primary focus on developing compelling content that showcases our product capabilities and drives qualified pipeline growth.
Responsibilities
Content Production & Product Releases
- Lead comprehensive content creation for all product launches, from release narratives to demo scripts and educational materials
- Develop and maintain a content calendar aligned with product roadmap milestones
- Build thought leadership and educational content that positions Perry Weather as the authority in weather safety, operational efficiency, and research applications
- Partner with product teams to translate technical capabilities into customer-centric benefits and drive feature adoption
Product Marketing & Messaging
- Craft product messaging frameworks and integrated campaigns that differentiate Perry Weather across major releases and seasonal initiatives
- Develop focused messaging and document buyer journeys for athletic personnel, safety professionals, operations leaders, and other key personas
- Conduct customer interviews, market research, and win/loss analysis to validate positioning and identify new opportunities
- Ensure consistent brand voice and messaging across all customer touchpoints
- 4-6 years of product marketing or content marketing experience, preferably in B2B SaaS
- Exceptional writing skills with a portfolio demonstrating ability to create diverse content types
- Proven track record of driving pipeline through content marketing initiatives
- Proficient in SEO and content optimization strategies
- Strong project management skills with ability to manage multiple launches simultaneously
- Data-driven mindset with experience using analytics to measure content performance
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our entire team is in office M-F, which allows us to move fast and maintain a standout culture.
- Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
- Engaging culture. Monthly All-Hands, fun events like Office Olympics, happy hours, and more.
- Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Sysdig is hiring a Forum Manager in Raleigh to run and scale the Falco open-source community, boosting engagement, content, and advocacy while feeding insights back to product teams.
The Knight Center at UT Austin seeks a Marketing and Communications Coordinator to expand the Center’s global reach through multilingual content, social campaigns, and multimedia storytelling.
A results-oriented Marketing Specialist is needed to manage campaigns, conduct market research, and support brand and promotional activities for a growing Washington, DC manufacturing company.
Event & Administrative Coordinator supporting event logistics, administrative operations, and distributor communications for a safety engineering leader.
Lead end-to-end creator and affiliate programs as a senior consultant, managing client relationships and executing full-funnel influencer strategies to drive awareness and conversion.
SIXT is hiring a B2B Marketing & Project Manager in Tulsa to drive US market growth through strategic campaigns, sales enablement content, and cross-functional project leadership.
Experienced, analytical digital marketer wanted to build and optimize cross-channel campaigns and marketing automation for ONE Sotheby's International Realty in South Florida.
Senior leader sought to define and execute global oncology market access, pricing and HEOR strategy across launched and pipeline assets for Bristol Myers Squibb from the Princeton hub.
Lead Little Sprouts' digital marketing and performance campaigns to drive enrollment-focused lead generation and strengthen the brand’s online presence.
Stride is hiring a data-driven, hands-on Director of Marketing to lead brand, inbound demand generation, and go-to-market messaging for its AI software consultancy.
HighLevel is hiring an Events Manager to lead sponsorship execution, logistics, vendor coordination, and on-site activation for trade shows and conferences in a hybrid, remote-first environment.
Base seeks a detail-oriented Marketing Operations Manager to run end-to-end ad trafficking, creative QA, targeting, and delivery monitoring across paid channels to optimize campaign performance.
A mid-level Copywriter role at VeSync focused on crafting persuasive, brand-driven content across product, email, ad, social, and video formats to boost engagement and conversions.
Perry Weather Inc. is a full-service weather technology firm offering a cloud-based real-time lightning detection platform and weather risk alert systems. The company is headquartered in Dallas, Texas.
1 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
