Associate Manager, Hospitality Marketing - North

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s winegrowing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares — we’re committed to making a difference for our people, our planet, and our customers.

The Associate Manager, Hospitality Marketing will play a leading role in executing consumer marketing initiatives on site at our three tasting room properties in Sonoma & Healdsburg (Landmark) and Napa (Lewis). This role will work cross-functionally with brand marketing and wider DTC teams to plan, develop, and produce all on-site merchandise, marketing collateral, capture content and execute event marketing campaigns.

Location & Travel: This position will be based at either Landmark Vineyards in Sonoma, CA, or Lewis Cellars in Napa, CA, and requires up to 50% travel on a biweekly basis to our other properties in Paso Robles and Los Angeles.

Event Planning & Execution

• Lead development of annual on-property events calendar in collaboration with brand and wider DTC teams.
• Strategize and plan event and promotional on-property offerings that will help achieve both DTC sales and larger brand goals (e.g., club retention, off-peak traffic, new consumer acquisition).
• Attend marquee on-property events to capture content to be used on social and other channels.

Marketing & Creative Oversight

• Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.).
• Ensure all technical details by promotion are accurately reflected across all marketing touchpoints.

Content Creation & Social Media

• Capture organic, ongoing social content across the five properties.
• Partner with brand and agency teams to build weekly content calendar.
• Identify and prepare key experiences to feature.

Merchandise Development & Sales

• Partner with Brand team to plan, develop and produce on-site merchandise for sale across five properties.
• Collaborate with ecommerce team for online sales or giveaways of select merchandise.
• Monitor sales performance, identify top-performing items, opportunities for enhancements, and reorder needs.

Collateral & Brand Standards

• Partner with Brand team to develop and update on-site printed collateral (menus, tasting guides, posters, etc.).
• Ensure brand standards are met and maintained at all consumer touchpoints.

Partnerships & Experiential Marketing

• Identify and develop local partnerships to drive unique offerings and experiences on property.
• Partner with brand and DTC teams to activate partnerships in the tasting room and online.

The ideal candidate for this role is someone who has a strong working knowledge within the Wine industry and is passionate about growing brands and developing partnerships to drive offerings and experiences on property.

What You’ll Bring

• BA in marketing, communications, hospitality, or related field preferred.
• 3-5 years of direct-to-consumer or hospitality marketing experience required.
  • Experience working with wine & spirits or other high-end hospitality environments highly preferred.
• Strategic and creative thinker, ability to manage day-to-day implementation and ongoing optimization of marketing objectives.
• Excellent communication skills and cross-functional project management. Experience working with creative agencies a plus.
• Solid understanding of visual merchandising, social media, and the digital landscape.
• Experience and basic skill set in Photoshop, InDesign, or another creative suite.
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment.
• Strong Excel and MS PowerPoint skills preferred.

Why This Role Matters

This role is a key driver of Wonderful Wines' growth and brand strength. Through strong internal and external partnerships and disciplined execution, you’ll help position our properties as the preferred choice.

Growth Path

Outstanding performance in this role opens the door to broader leadership roles across the organization. You’ll play a critical role in leading and executing consumer and marketing initiatives driving growth for the business.

Pay Range: $85,000 - $100,000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

As part of The Wonderful Wines portfolio—alongside JUSTIN Vineyards & Winery and Landmark Vineyards—Lewis Cellars is a luxury Napa Valley winery specializing in bold, opulent reds and seductive Chardonnays. The winery emphasizes the importance of the journey from grape to glass, crafting world-class wines that are unmistakably Lewis. Offering more than 30 years of excellence, Lewis Cellars captures the attention of in-the-know wine connoisseurs, having been named Wine Spectator’s Wine of the Year in 2016 for its Cabernet Sauvignon. Discover Lewis at its new Napa Valley estate, opening soon in the historic Stags Leap District on the Silverado Trail, offering sweeping views and a singular, lavish tasting experience. Lewis wines can also be found at LewisCellars.com or through select retailers, fine wine shops, and restaurants. Lewis Insiders are the first to receive access and updates about the latest releases and estate events. To learn more or become an Insider, visit LewisCellars.com, LewisInsiders.com or explore our Corporate Social Responsibility work at csr.wonderful.com/.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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