At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
As a Product Manager a critical part of your job will be creating the high-quality, data-driven reports that are sold on Nielsen Marketplace. These reports directly help our clients make smarter marketing and advertising decisions, allowing them to identify market opportunities and maximize their ROI. Your commitment to high-quality work and attention to detail is essential.
Responsibilities
Build trust-based relationships with Campaign Analytics (CA) team, Sales, Research, Operations/Support teams and Product teams.
Translate the specific business needs of the Small and Medium Business (SMB) market into actionable, data-driven reports and insights for Nielsen Marketplace. This includes designing study setups, performing data analysis, and summarizing key findings.
Create, analyze, and deliver high-quality reports that provide clients with a clear understanding of their campaign performance. Ensure the accuracy and integrity of all data and insights before they are published.
Collaborate on developing educational materials such as brochures, sample reports, and how-to guides to showcase the value of the insights.
Own the end-to-end project lifecycle for assigned studies, maintaining accurate records of study timelines, milestones, and delivery dates. Proactively communicate status updates and manage expectations with all relevant internal and external stakeholders.
Collaborate with senior team members to develop new analytical techniques and contribute to the ongoing improvement of our processes and product offerings on Nielsen Marketplace.
Nice to Have
Excellent communication and presentation skills;
Excellent critical thinking ability and the desire to seek solutions for novel situations as they arise
Attention to detail – organization, quality, and accuracy in all work and interactions
A self-motivated, curious learner with the ability to work collaboratively and willingness to lean in – need to jump in quickly, adapt and work in a collaborative team environment, managing multiple projects at once
Strong project and time management skills
Broad knowledge of technology trends and relevance to clients' businesses
Eager to learn and develop new skills
3-5 years experience in analytics and/or Market research
Bachelor’s Degree focused on Marketing, Analytics and/or Business.
Ability to grasp new concepts easily, and be able to present them in a simplified manner to clients and potential prospects
Technical proficiency in Office/Google Suite of software solutions
Excellent verbal and written communication skills
Ability to work independently in a fast-paced environment
Media and advertising industry knowledge is a plus
Stats background a plus
Experience in the Small and Medium Businesses Market either on the advertiser or on the agency side is a strong plus.
Past experience in digital media buying/planning and marketing analytics is a strong plus
LI-AW1
Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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