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Digital Content Producer - job 1 of 4

TEGNA's WXIA WATL-TV Atlanta is seeking an ambitious, audience-first Digital Content Producer to write, produce and distribute timely local news across web, mobile, app, streaming and social platforms. The role requires fast, accurate writing, strong editorial judgment, and experience optimizing digital content and using metrics to grow audience engagement in a 24/7 newsroom.

Skills

  • Strong news writing and AP-style copyediting
  • Comfort producing under tight deadlines and live breaking-news conditions
  • Experience with CMS platforms and content scheduling
  • Familiarity with SEO best practices and audience optimization
  • Social media content creation and platform management
  • Basic photo and video editing skills
  • Ability to read and act on digital analytics

Responsibilities

  • Write and publish original breaking news content quickly and accurately
  • Curate, schedule and manage content across website, mobile app, social and streaming platforms
  • Edit reporter copy for grammar, clarity, structure and AP style
  • Package digital stories with subheads, hyperlinks, graphics and user-generated media
  • Monitor news releases, social listening and data to find story ideas and measure audience engagement
  • Use analytics to inform editorial and strategic decisions
  • Maintain journalistic integrity and uphold station brand across platforms
  • Work varied shifts including mornings, nights and weekends

Education

  • BA/BS in journalism, communications or related field, or equivalent experience

Benefits

  • Medical, dental and vision plan options
  • 401(k) with company match and immediate vesting
  • Fertility, surrogacy and adoption assistance
  • Disability and life insurance
  • Nine free virtual doctor visits and 12 free therapy sessions annually
  • Generous paid time off and nine paid holidays per year
  • Some roles may have union-administered benefits where applicable
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$62500 / YEARLY (est.)
min
max
$50000K
$75000K

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Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies.

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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$50,000/yr - $75,000/yr
EMPLOYMENT TYPE
Full-time, onsite
DATE POSTED
August 17, 2025
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