Head of Performance Marketing
About Tapstitch & This Role
Tapstitch is a global, AI-powered fashion platform helping SMBs, creators, and entrepreneurs design, produce, and ship apparel at scale. Today, 20,000+ SMBs use Tapstitch to build and grow their own fashion brands, from established companies to creators expanding how they reach their audiences.
With strong product-market fit established, we’re entering our next phase of growth focused on building durable, scalable acquisition engines, particularly in the U.S. market.
This role exists to lead that next phase.
Role Summary
The Head of Performance Marketing (U.S.) will own Tapstitch’s paid acquisition engine and sit at the helm of our U.S. growth strategy. This leader is fully accountable for driving incremental GMV through paid channels while building the systems, team structure, and creative engine required to scale efficiently.
With a primary focus on Meta, YouTube and TikTok, this role will set strategy, lead execution, and continuously optimize performance across media buying, creative testing, and conversion pathways. This is a senior operator role for someone who has built and scaled paid programs before and is ready to own outcomes, not just strategy.
Success in this role will materially influence Tapstitch’s U.S. growth trajectory and long-term revenue engine.
What You’ll Do
Own Growth Strategy & Execution
- Own U.S. paid acquisition strategy across priority channels (YouTube, TikTok, and emerging platforms)
- Drive incremental GMV through structured experimentation and optimization
- Manage budgets, pacing, CAC targets, and ROI performance
- Continuously refine ICPs and acquisition hypotheses
Build & Lead the Performance Pod
- Hire and scale a high-performing Performance pod, including:
- Media buying talent
- CRO specialists
- In-house performance content studio
- Expand creative talent as needed to deliver premium, high-volume content informed by performance learnings
- Establish clear operating rhythms, testing frameworks, and performance dashboards
Creative & Conversion Excellence
- Partner closely with Creative to brief, iterate, and scale winning assets
- Build a tight creative → performance feedback loop
- Develop scalable frameworks for:
- Hooks
- Messaging
- Formats
- Funnel optimization
Full-Funnel Ownership
- Partner with Lifecycle and Product to ensure strong:
- Paid → activation flows
- Onboarding experience
- Retention loops
- Translate performance data into clear insights and prioritized actions
- Ensure learnings influence broader GTM strategy
What Success Looks Like
- Clear, structured testing roadmap
- High-performing creative engine producing premium + high-volume content
- Predictable acquisition insights
- Strong partnership with GTM leadership
- Scalable systems that power sustained U.S. growth
What We’re Looking For
Experience
- 6–10+ years in performance marketing, growth, or paid acquisition
- Deep experience scaling YouTube and/or TikTok ads
- Background in B2B SaaS or B2B marketplaces (SMB-focused)
- Experience at high-growth companies (Series A–C or equivalent)
- Proven track record owning revenue outcomes
Skillset
- Strong analytical and systems-thinking mindset
- Builder mentality (0→1 and 1→10)
- Comfortable operating in ambiguity
- Equally strong in strategy and execution
- Clear POV on creative performance
Nice to Have
- Facebook / Instagram experience
- Marketplace experience
- Prior ownership of full-funnel acquisition (paid → activation → retention)
Hiring Profile: Who Will Thrive Here
Ideal Background
- B2B SaaS or marketplace
- SMB customer base
- Growth-stage environment
Operator Traits
- Builder mindset
- Structured tester (not a one-off optimizer)
- Obsessed with creative iteration
- Comfortable leading through data
- Strong cross-functional collaborator
Average salary estimate
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