Director, Product Marketing - job 1 of 2

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

The Director, Product Marketing will lead and scale product marketing at Fieldguide, owning positioning, messaging, and go-to-market strategy for our AI-powered platform. Reporting to the Vice President, Product, this role is responsible for translating product capabilities into clear, compelling GTM strategies that drive adoption, revenue, and category leadership.

This is a highly execution-oriented leadership role. While strategic thinking is critical, this leader must also be hands-on in defining launches, building narratives, enabling sales, and ensuring product marketing work shows up clearly and effectively across customer touchpoints. You will partner closely with Product, Marketing, Sales, and Customer Success to ensure Fieldguide knows who we are building for, how we win, and how we bring products to market successfully.

What You’ll Do:

Product Marketing Leadership & Strategy

• Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks across executives, practitioners, and operators.

• Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels.

• Translate product strategy and roadmap into clear GTM priorities that align with company objectives.

• Establish product marketing best practices, processes, and frameworks that scale with the business.

Go-To-Market & Launch Execution

• Lead end-to-end GTM strategy for product launches and major feature releases, from scoping and tiering to messaging, enablement, and measurement.

• Partner with Product to define launch goals, success metrics, and adoption targets, and ensure launches deliver measurable impact.

• Ensure launches are tightly coordinated across Product, Sales, Marketing, and Customer Success.

• Drive category-level storytelling that positions Fieldguide as the leading AI platform for audit and advisory.

Sales & Customer-Centric Enablement

• Think deeply about how Fieldguide products are sold and what sales teams need to win.

• Partner with Sales leadership to define enablement strategy, including core narratives, pricing and ROI stories, objection handling, and competitive differentiation.

• Oversee the creation of high-impact sales assets, training materials, and launch enablement that are practical, clear, and used in the field.

• Ensure messaging and enablement reflect real customer pain points, buying triggers, and decision criteria.

Customer & Market Insights

• Establish and own a customer intelligence motion, including customer interviews, win/loss analysis, and competitive research.

• Synthesize customer and market insights into actionable recommendations for Product strategy and GTM execution.

• Stay closely connected to trends in audit, assurance, advisory, and compliance, ensuring Fieldguide remains relevant and differentiated.

Pricing, Value & ROI

• Own pricing and value articulation in partnership with Product, Finance, and Sales.

• Develop clear ROI narratives and value frameworks that resonate with firm leadership and economic buyers.

• Ensure pricing and value messaging are well understood and effectively used by GTM teams.

Team Leadership & Cross-Functional Execution

• Hire, mentor, and grow a high-performing product marketing team.

• Act as a hands-on leader who balances strategic direction with direct execution when needed.

• Partner closely with Demand Generation, Brand, and Content Marketing to ensure product marketing fuels pipeline, adoption, and market awareness.

• Serve as a trusted cross-functional leader who drives alignment and momentum across teams.

About you:

• 10+ years of vertical SaaS marketing experience, with 5+ years leading product marketing teams.

• Proven ability to use AI to 5x the impact of the product marketing team.

• Proven ability to translate complex products into clear GTM strategies and successful launches.

• Strong execution bias. You are comfortable getting into the details and doing the work, not just setting direction.

• Deep understanding of how sales teams sell and what they need to be effective in the field.

• Exceptional storyteller who can simplify complex concepts into clear, compelling narratives.

• Customer- and market-obsessed, with a strong instinct for buyer needs, pain points, and buying triggers.

• Comfortable using data and insights to inform decisions and measure impact.

• Thrives in a fast-paced, high-growth environment where clarity, ownership, and follow-through matter.

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.

• Fast - Launch fast with excellence, iterate to perfection.

• Lovable - Deliver happiness & 11 star experiences.

• Owners - Execute & run the business with ownership.

• Win-win - Create mutual value & earn trust for life.

• Inclusive - Scale the best ideas with inclusive teams.

Some of our benefits include:

• Competitive compensation packages with meaningful ownership

• Unlimited PTO

• 401k

• Wellness benefits, including a bundle of free therapy sessions

• Technology & Work from Home reimbursement

• Flexible work schedules