Content & SEO Growth Strategist (Internal Marketing)

At Sweat Pants Agency, we’ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.

Now, we’re turning that same playbook inward. We’re looking for a Content & SEO Growth Strategist to own and scale our agency’s internal marketing — not client work.

This is a hands-on, high-impact role focused on building Sweat Pants Agency’s organic visibility, inbound leads, and brand authority through AI-assisted, data-driven content. You’ll use tools like Meridian, SEMRush, AdWords, and Google Search Console to identify opportunities, create pillar content, lead outreach, and keep our content ecosystem performing at the top of search results.

If you love creating systems that make great content perform — and you want to help a proven agency grow its own brand — this role is for you.

What You’ll Do

1. Lead Our Internal Content Strategy

• Use Meridian, SEMRush, and AdWords data to identify high-impact keywords, topics, and content gaps.
• Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency.
• Create detailed briefs, outlines, and pillar content plans based on data and AI insights.

2. Create and Optimize Content

• Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank.
• Collaborate with our design team to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.
• Partner with our dev team to publish optimized pages, implement structured data, and improve site performance.
• Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards.

3. Drive Outreach and Authority Building

• Use Meridian’s outreach suggestions to identify partner sites and publications for backlinks and guest placements.
• Build relationships with editors, marketing sites, and publications for inclusion or citation opportunities.
• Track outreach performance, backlinks, and referral traffic in Search Console and Meridian.

4. Maintain and Refresh Evergreen Content

• Audit and update content quarterly (e.g., “2025” → “2026”) to maintain accuracy and relevance.
• Refresh underperforming content with updated examples, visuals, and keyword alignment.
• Keep our content library aligned with current search trends, compliance standards, and industry changes.

5. Measure and Report Performance

• Track SEO performance through Google Search Console, Analytics, and Meridian dashboards.
• Monitor rankings, organic traffic growth, click-through rates, and content engagement.
• Share monthly reports on key wins, insights, and optimization opportunities.

Who You Are

• 2–4 years of experience in SEO strategy, content marketing, or organic growth (agency or in-house experience).
• Hands-on with SEMRush, Google Search Console, and AdWords keyword tools.
• Comfortable using AI tools (like ChatGPT, Gemini, or Meridian) for ideation, drafting, and optimization.
• Excellent writer and editor who can make complex topics clear, human, and engaging.
• Strategic thinker who sees SEO as a system — connecting research, content, design, and development.
• Self-starter who can take ownership, experiment, and drive results with minimal supervision.

What Success Looks Like

• Our organic traffic and keyword rankings grow month over month.
• Sweat Pants Agency ranks for core industry terms (e.g., email marketing agency, digital marketing agency, etc.).
• Our content becomes cited and referenced by other marketing publications.
• We have a repeatable, data-driven internal content system that works.

Our Core Values

Stay Curious — Always learning, testing, and improving.
Stay Humble — Open to feedback and collaboration.
Own It — Take responsibility for results, not just tasks.
Be Transparent — Communicate clearly and honestly.
Be Fearless — Think creatively and experiment boldly.

Why Sweat Pants Agency

• Join the team behind multiple INC #1 fastest-growing brands.
• Work with top-tier marketers and creatives from across the U.S.
• 100% remote, flexible, and outcome-driven environment.
• Collaborative, low-ego culture focused on learning and results.