Senior Director, Performance Marketing

We’re Jiffy. We launched over a decade ago with a simple mission: use tech to combine an unparalleled level of customer service with the fastest delivery in the blank apparel, direct-to-film transfer, and custom apparel industries.

We’re more than a T-Shirt company; we’re a support system for the creator + creator economy, home hobbyist, the small business owner, and more. Today, we help millions of small businesses build their vision from scratch. And we’re hiring!

Jiffy.com is seeking a Senior Director of Performance marketing, with a mind for data and a knack for problem-solving. Reporting directly to the CMO and working closely with General Managers you will lead the charge on expanding our media investment program into a more sophisticated full-funnel strategy while driving acquisition across multiple channels. You’ll craft hypotheses, test them with data, and translate insights into actionable strategies that deliver real business results. 

This role is perfect for someone with hands-on acquisition marketing experience, and an instinct for blending data with creative strategy to solve ambiguous challenges. You have a proven track record of driving profitable customer acquisitions across channels, optimizing conversion funnels, and measuring and reporting on programmatic marketing performance against business goals for both mature and new lines of business. You will thrive if you are a marketing strategist at heart, a builder by nature, and someone who loves growth hacking through data.

Key Responsibilities

• Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
• Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights.
• Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency.
• Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation.
• Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
• Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets.
• Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages.
• Design and execute advanced incrementality and causal testing frameworks (geo splits, holdouts, MMM) to measure true channel contribution.
• Partner with creative teams to build structured, data-informed creative testing systems at scale, feeding insights back into campaigns.
• Translate performance metrics into P&L impact, collaborating with Finance to align on payback, margin, and contribution profit targets.
• Integrate acquisition with lifecycle/CRM strategies, driving retention, cohort LTV growth, and reducing churn through automation and targeting.
• Leverage light scripting, APIs, and marketing automation beyond native tools to push efficiency and innovation in campaign management.
  

Basic Qualifications

• Bachelor’s degree in Economics, Marketing, or a related field.
• 5–10 years in acquisition marketing with a proven track record of driving measurable growth through data-driven strategies.
• Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel; experience building dashboards or analytics programs is a plus.
• Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions.
• Entrepreneurial spirit, with a love for growth hacking, experimentation, and continuous learning.
• Desire to work in a fast-paced, highly ambiguous entrepreneurial culture.
• A high level of integrity and accountability, with a commitment to excellence in all deliverables.
• Obsession with experimentation (e.g., A/B testing, website & landing page iteration) and automation (e.g., email, content triggers).
• Proficiency in marketing technologies, analytics tools, and programmatic advertising including performance marketing platforms like Google Data Studio, CRM, events analytics software like Segment, Marketing & product analytics tools like Mixpanel and Hotjar, and email marketing tools like Customer.io, MailChimp and HubSpot.

Preferred Qualifications

• High-Growth Environment: Experience working in a fast-paced, agile environment at a high-growth startup or tech company.
• Diverse Channel Experience: Experience with other paid channels such as programmatic advertising or affiliate marketing.

• Compensation & Growth: Competitive salary, equity opportunities, and performance-based bonuses.

• Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
• Retirement Planning: 401(k)
• Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
• Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
• Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development: Annual stipend to support your learning and career growth.

EEO

Jiffy is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Jiffy considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Jiffy is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.