Marketing Director

USA Beauty is the nation’s leading network of beauty industry events, connecting professionals, students, and brands from around the globe through live, virtual and hybrid events, specialist digital content and actionable data solutions. Through our growing portfolio of shows, we join our unique experience, expertise, and skills in our mission to bring beauty to the world.

People are the core of all that we do, and we are proud to serve the beauty community every step of the way. Our business welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up to date with the hottest trends.

Using our experience and proven industry insight, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

This role is based in our Orlando office 

As the Director of Marketing, you will report to the Senior Vice President. Director of Marketing, responsible for developing marketing strategies, leading a team, and overseeing the execution of marketing campaigns for Premiere Shows, the largest series of professional beauty events in the United States. In partnership with the Sr Director of Marketing and Event Director,  you will drive strategy development and implementation aimed at driving beauty professionals and brands to participate in the events, in addition to cultivating a community of engaged industry professionals and students year-round. 

 In this role, you’ll create engaging brand messaging that truly connects with our audience, ensuring a consistent identity across all channels. You’ll also collaborate with our leadership team to establish clear objectives and key performance indicators (KPIs) that drive success for our incredible portfolio of shows. Bringing in a well-versed expert in both traditional and digital marketing to help us elevate our brand! Passionate about exploring new technologies and innovative tactics to boost awareness, leads, and conversions.

Role Accountability and Duties:

• Manage, champion and develop the Premiere Shows marketing team
• Partner with leadership to develop strategic marketing campaigns aligned with business objectives, utilizing KPI’s to track success and optimization as needed.
• Design and implement targeted lead generation strategies and nurture streams to convert prospects through the marketing funnel.
• Collaborate with team members to develop and execute comprehensive marketing campaigns targeting attendees, exhibitors, and educators.
• Oversee digital marketing initiatives including website optimization, SEO/SEM, social media strategy, digital advertising and digital planning tools – including mobile app and online directory
• Establish and work with team members to maintain marketing calendar to ensure timely execution of all initiatives
• Analyze campaign performance metrics and customer data to drive continuous optimization of marketing strategies, maximizing ROI and identifying growth opportunities
• Develop and maintain brand identity while creating compelling messaging that resonates with target audiences across all marketing channels.
• Work with Creative Director and design team to ensure consistent implementation of branding, value proposition, imagery, and positioning across all materials while collaborating with leadership to enhance brand messaging and values.
• Set PR objectives that support the overall brand goals, oversee the strategies and implementation.
• Collaborate with Creative Director and Programs Director on timelines and execution of design projects, including print materials and signage.
• Oversee direct mail program, including the analysis of mailing lists, quantities and continually measuring effectiveness of program.
• Develop strategic marketing partnerships with customers and key stakeholders to drive awareness and credibility for the Premiere brand, as well as maintain strong industry relations.
• Regularly report to Sr. Director of Marketing and other key stakeholders as needed on marketing campaign and initiative results, effectiveness, and ROI
• Manage the marketing budget– planning, monitoring, and reconciliation
• Drive innovation by staying current with emerging marketing technologies and industry trends.

• 5-7 years proven work experience within the event or tradeshow marketing space
• Experience creating and executing marketing campaigns utilizing offline, online, content and social media marketing strategies.
• Writing Skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, and marketing campaigns
• Demand generation – creation of marketing campaigns that generate leads and new opportunities
• Leadership skills – demonstrated ability to make strategic and operational decisions to achieve goals and coach direct reports towards growth. Your effectiveness in keeping the team positively motivated is a must.
• An entrepreneurial spirit and desire to take projects and run with them
• Comfortable and enthusiastic interfacing with customers and media
• Problem solving – you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
• Out of the box thinking – You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Data-Driven – ability to analyze data and create reports using this insight for key stakeholders
• Proficiency in MS Office including Word, Excel, and PowerPoint is required. 
• Experience using Salesforce and Eloqua (including building campaigns for optimized automation) is highly desired
• Experience in building or developing loyalty programs a plus
• Interest or experience in the beauty industry is a plus
• Self-motivated, collaborative, and high energy
• Ability to travel 25%

We offer:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships 

This posting will automatically expire on 10/31/2025.              

We’re not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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