Cold Outreach & Growth Ops Specialist (Internal Marketing)

At Sweat Pants Agency, we’ve helped build and scale multiple Inc. #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.

We help top DTC brands grow through paid media, email, and creative performance systems. Now, we’re building our own outbound growth engine — and we’re looking for someone who’s excited to help us do it.

Now, we’re turning that same playbook inward. We’re building our own growth engine — a system that consistently attracts, qualifies, and converts new clients through data-driven outbound campaigns.

The Role

We’re looking for a Growth & Outbound Specialist who can build and manage our cold outreach system from the ground up. You’ll experiment with new channels, build automations, personalize outreach with AI, and help us reach the right founders and marketing leaders at the right time.

That means:

• Sourcing and segmenting leads of DTC brand owners, operators, and marketing heads
• Writing and testing cold outreach copy that gets replies
• Setting up automation flows
• Booking qualified calls for our sales team
• Testing and owning different outreach channels like email, LinkedIn and other social DM's, voicemail drops, direct mail, and more

If you love testing, tracking, and finding creative ways to get replies — this role is for you.

What You'll Be Doing

• Build and manage cold outreach campaigns using Lemlist (email) and ActiveCampaign (lead nurturing)
• Source and segment lead data using tools like Apollo, Clay, or LinkedIn Sales Navigator
• Write, test, and optimize cold email sequences + follow-ups
• Automate workflows between Lemlist → ActiveCampaign → Calendly → ActiveCampaign Deals/ClickUp
• Track key metrics (open, reply, call-booked rates) and iterate based on performance
• Collaborate with leadership to refine ICPs, messaging, and targeting
• Identify new outbound opportunities (LinkedIn, partnerships, etc.)

Ideal Background

• 2+ years of experience in growth, outbound, demand gen, or SDR roles (agency or SaaS preferred).
• Experience using Lemlist, ActiveCampaign, Clay, or similar tools for outreach and automation.
• Strong written English — able to write natural, personalized cold emails that don’t sound like spam.
• Comfortable learning new tools and managing workflows (Zapier, Slack, Calendly, Google Sheets, ClickUp, etc.).
• Analytical and organized — you track what works and build repeatable systems.
• Bonus: You’ve worked with DTC or eCommerce brands before.

Our Core Values

Stay Curious — Always learning, testing, and improving.
Stay Humble — Open to feedback and collaboration.
Own It — Take responsibility for results and process, not just tasks.
Be Transparent — Communicate clearly and honestly.
Be Fearless — Think big and experiment boldly.

Why Sweat Pants Agency

• Join the team behind multiple INC #1 fastest-growing brands.
• Work with top-tier marketers and creatives from across the U.S.
• 100% remote, flexible, and outcome-driven environment.
• Collaborative, low-ego culture focused on learning and results.