Sector Marketing Director - Retail, Food Service & Hospitality

Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments.  

  

Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 US Best Managed Company, recognized fouryears in a row. For more information about Solenis, please visit www.solenis.com. 

The Sector Marketing Director - Retail, Food Service & Hospitality, plays a key role in developing and executing a comprehensive market strategy to drive profitable growth within the Retail, Food Service & Hospitality markets. This leadership role focuses on increasing market share in these markets by leveraging market insights, innovative products and programs, strategic partnerships, key industry associations, and channel partners. This is a remote position. Candidates for this role can reside anywhere in the US. Candidates in Canada will also be considered.

WHAT YOU’LL DO:

You will influence Strategic Planning and Market Positioning in the following ways:

You’ll develop and execute sector-specific marketing strategies aligned with the business goals.

You’ll define compelling value propositions and messaging tailored to the sector’s challenges and priorities.

You’ll build integrated growth plans, including target identification, winning strategies, and tactical execution.

You’ll conduct market research to uncover trends, risks and opportunities.

You will guide Market & Industry Engagement in the following ways:

You’ll manage engagement and investment with key industry associations and buying groups in the Retail, Food Service & Hospitality markets.

You’ll leverage and grow strategic partnerships and channel relationships to expand market share, accelerate growth, and maximize profitability.

You’ll position the company as a thought leader through content, webinars and industry events.

You will provide Customer Insights & Solution Development in the following ways:

You’ll have the opportunity to lead initiatives to gather and integrate voice of customer insights.

You will collaborate cross functionally with sales, portfolio marketing and channel teams to develop and deploy innovations, winning value propositions and training programs.

You will influence Marketing & Demand Generation:

You’ll oversee sector-specific marketing initiatives to drive awareness, engagement and demand.

You’ll partner with channel stakeholders to enhance demand generation and market penetration.

You will oversee Budget Management:

You’ll manage and optimize budget allocations and overall spend to maximize return on investment and ensure alignment with strategic goals.

WHAT YOU’LL BRING:

A bachelor’s degree in marketing, business or related field with 7-10 years of progressive sales & marketing experience; preferably B2B sales & marketing experience.

Experience in strategic market planning, segmentation and positioning.

Strong analytical skills to interpret market trends, customer insights and market positioning.

Exceptional presentation and communication skills.

Skilled in through leadership development and brand storytelling.

Experienced with digital marketing channels, demand generation and content strategy.

Experience managing industry partnerships.

Ability to travel up to 30%.

ADDITIONAL QUALIFICATIONS:

Prior sales and key account management or other customer-facing experience is preferred.

WHAT WE OFFER:

A comprehensive benefits package, including medical/dental/vision coverage available from your first day

401(k) with company matching

Learning and development opportunities, including access to full Coursera catalogue

Robust company culture

No-meeting Fridays

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We understand that candidates will not meet every single desired qualification.  If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you.

At Solenis, we understand that our greatest asset is our people. That is why we offer competitive compensation, comprehensive benefits which include medical, dental, vision & 401K, and numerous opportunities for professional growth and development. So, if you are interested in working for a world-class company and enjoy solving complex challenges, whether in the lab or the field, consider joining our team.

 

Solenis is proud to be an Equal Opportunity Affirmative Action Employer, including Minorities / Women/ Veterans / Disabled.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

 

Should you require assistance in applying to this opportunity, please reach out to Solenis Talent Acquisition at talentacquisition@solenis.com

The expected compensation range for this position is between $139,700.00 and $232,800.00 plus discretionary bonuses. The exact compensation may vary based on your skills, experience and other factors permitted by law.