Regional Marketing Specialist- NAM

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies. 

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards. 

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries. 

This role is responsible for developing and executing marketing programs across the North America region, supporting the Regional Marketing Manager in delivering timely, relevant, and results-driven marketing and communications activities that align with business objectives and drive growth.

•Contribute to the development and execution of targeted, defined and measurable regional marketing plans across NAM

•Assist in the planning and execution of approved regional tradeshows and other customer events ensuring alignment with Global Marketing

•Take responsibility for driving global marketing efforts such as content, digital and lead process by maintaining strong collaboration with global counterpart and fostering regional alignment

•Help drive the development and implementation of Channel Marketing initiatives, enabling agents and distributors to maximize market impact

•Create regional content including customer testimonials and case studies that support the regional marketing plan

•Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment.

•Provide market intelligence from the regional perspective, including analysis and Voice of Customer input

•Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A etc.

•Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to Global Marketing

•Collaborates with the Regional Marketing Manager NAM to customize, develop, and execute John Crane’s marketing strategy for the North America region. Operates as part of the global marketing team, with a direct reporting line to the Regional Marketing Manager NAM

•Acts as a key point of contact for marketing-related inquiries from the NAM sales team, providing leadership across regional markets in areas such as demand generation, new product launches, and vertical marketing to support market share growth

•Responsible to rollout of global marketing initiatives within the region, including content, digital, and lead process, through close coordination with global stakeholders

•Coordinate and execute regional trade shows and events, partnering with cross-functional teams to manage planning, promotion, logistic, content development, and post-event lead process in alignment with global strategies

•Support to drive Channel Marketing initiatives by equipping agents and distributors with localized tools, campaigns, and strategic support to enhance partner engagement and performance

•Support global team with defined activities as required, including copy proofing, brand management, and exhibition stand artwork.

•Engages cross-functionally with Marketing Communications, Product Marketing, Vertical Marketing, and Sales Enablement to ensure deployment of top-down initiatives and that regional needs are effectively communicated to global decision-makers

•Examples of collaboration include: (a) Supporting the Global Marcomms team on communication plans, inbound/outbound tactics, and localized content for regional initiatives. (b) Partnering with Vertical Business Directors to identify portfolio gaps in regional markets. (c) Working with Marcomms and Product Marketing to develop white papers, case studies, and sales tools

•Partners closely with regional Sales leadership to deliver market intelligence from the region back to Global Marketing

•Oversees brand education and deployment in NAM, ensuring consistent and compliance with global brand guidelines.

•Joins a team of experts focused on delivering value across operations, with opportunities for meaningful involvement and collaboration with global stakeholders.

•Excellent communication and stakeholder management skills

•Ability to work cross-functionally in dynamic and flexible environment

•Strong strategic thinking and planning skills with ability to plan over 3-year time span

•Bachelor's degree ideally in business/marketing

•Min 5 years’ Experience as a Marketing Generalist/Specialist

•Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment, and be comfortable interfacing with internal/external

•Must have a high degree of written and verbal communication and presentation skills in English

•Must have the ability to work cross-functionally in a dynamic and flexible environment.

•Proficiency in CRM tools and lead management process is essential

With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity. 

Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network. 

Join us for a great career with competitive compensation and benefits, while helping engineer a better future. 

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)