Influencer Strategist-Contract

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Sia Experience-Creative

Sia Experience (SiaX) is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.  

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.   

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.

Contract roles are geared toward independent professionals interested in temporary or project-based work.

SiaX Title: Influencer Strategist                           Sia (Internal Title): Project Consultant- Exempt Contractor

Level: Mid-Senior for Consultants- Mid for Specialists

Project Length: This is a temporary position with an expected duration from October-December 2025

Project Hours: 20-30 hours per week 

Location: Hybrid-NY, New York

The expected compensation for this contract is around $60-$75 an hour. The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

About The Role: One of our premier clients is looking for a Freelance Influencer Marketing Strategist to shape and execute influencer strategies that fuel integrated, performance-driven campaigns. This role is not just about managing influencer activations in a silo — it requires a close partnership with our Growth, Creative and Paid Media teams to ensure influencer content ladders into broader brand, and performance goals. You’ll bring a strong POV on the influencer landscape, the ability to recognize and match creators to the right campaigns at the right moment, and the agility to work across diverse clients and categories.

Your Impact

• Growth Connector: Translate campaign objectives and paid media strategies into influencer recommendations that drive attention and engagement, leading to measurable business impact.
• Creative Strategist: Identify and recruit creators whose personas, content and audiences align with brand strategy, target marketing segments, and campaign goals, ensuring authenticity and resonance. 
• Campaign Orchestrator: Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations or partnership amplification, in collaboration with Growth, Creative, and Client teams. 
• Budget & Contracts Manager: Lead contract negotiations, oversee influencer budget allocations, and manage invoicing workflows in partnership with finance teams, ensuring campaigns remain on time and on budget. 
• Trend Spotter: Surface creator and content trends as well as emerging platforms to keep campaigns ahead of the curve. 
• Cross-Functional Partner: Ensure influencer activations are not standalone efforts, but integrated into paid, social, and creative channels for maximum ROI. 

What Success Looks Like 

• Influencer selections consistently align with audience targets, and brand tone, helping to achieve campaign KPIs — unlocking key segments and driving both cultural relevance and measurable performance.
• Paid and organic influencer activations seamlessly connect into broader acquisition and media plans. Campaigns launch on time with clear briefs, efficient workflows, and creative alignment across client and agency teams.
• Client feedback and approval rounds are streamlined and well-documented, with influencer assets trafficked, posted, and tracked accurately against timelines and deliverables.
• Growth and Creative teams view you as a trusted strategist who can bridge influencer culture with performance marketing rigor.
• Reporting on influencer campaigns provides actionable insights that inform future creative, media, and influencer decisions.

• Qualifications 4-6+ years in influencer marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
• Experience collaborating with Growth/Performance Marketing teams; comfort linking influencer work to media strategies and measurable outcomes.
• Strong understanding of influencer discovery tools, performance metrics, and contract negotiations.
• Demonstrated ability to build relationships with creators, agents, and managers across platforms (Instagram, TikTok, YouTube, emerging).
• Excellent written and verbal communication skills; strong ability to translate marketing goals into creative influencer briefs.
• Highly organized, able to manage multiple campaigns and stakeholders simultaneously.
• Advertising or creator agency experience is ideal; health and wellness industry familiarity is a plus.
• Bachelors Degree

At this time, Sia Partners does not intend to pursue employment with applicants who will require now or in the future visa sponsorship by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

Project Consultant Benefits

• Statutory Time Off – Sick ​
• Medical, Dental, Vision: Eligible for Purchase Option
• 401(k) Participation: Eligible after one month of employment with matching and 100% vesting first day of participation  

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

To learn more about our mission, values, and business sectors, please visit our website.