Sr. Dir, Executive Creative Director, Brand Creative

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is hiring an Executive Creative Director to help shape the future of one of the world’s most ambitious enterprise brands—recently ranked #41 on Kantar’s Top 100 Most Valuable Global Brands.

We’re looking for a bold, visionary leader at the intersection of design, storytelling, and technology. Someone with deep expertise in building modern brand identity systems, leading high-performing creative teams, and delivering strategic work that drives real business outcomes. A creative who cares as much about timeless brand building as they do about the potential of AI and emerging production models.

This is a rare opportunity to leave your mark on a brand in transformation, and to shape the creative future of one of the fastest-growing enterprise companies in the world.

What You’ll Do

Strategic & Business Impact
Translate business priorities into powerful creative. Collaborate with executive leaders to bring clarity, focus, and bold ideas that move the brand and business forward.

Creative Direction
Inspire world-class, multi-channel creative that resonates with customers and sets the brand apart. Push the work to be breakthrough while keeping it on-brand.

Team Leadership
Lead, mentor, and grow a multidisciplinary team of designers, motion artists, digital creatives, and more. Build a culture of creativity, curiosity, and inclusion. Champion the use of generative AI and creative tech across the team.

Brand Stewardship
Evolve and scale the ServiceNow brand system. Ensure our identity is distinct, flexible, and future-ready.

Cross-Functional Collaboration
Work seamlessly with partners across marketing, product design, and comms to ensure a cohesive and powerful brand experience at every touchpoint.

Digital-First Thinking
Design for today’s platforms. Think in feeds, formats, and moments. Build creative systems that flex for scroll, story, and speed.

Innovation & Technology
Stay ahead of what’s next. Use AI and emerging tools not just for efficiency—but to unlock bold, new creative possibilities.

What You Bring

• 15+ years of creative leadership experience across top-tier brands, agencies, or tech companies (including 5+ years in-house preferred)
• A world-class portfolio that spans brand, digital, and storytelling
• Deep understanding of creative technology—and a hands-on passion for building with AI
• A proven ability to inspire and lead teams in high-growth, fast-paced environments
• Strong communicator with executive presence and a gift for storytelling
• A collaborative leadership style, high creative standards, and an eye for both craft and big-picture impact

 For positions in this location, we offer a base pay of $202,300 - $364,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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