Senior Director Business Operations, Integrated Marketing

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is looking for a highly motivated and experienced individual to join as the Senior Director of Business Operations of Integrated Marketing. In this critical role, you will work closely with the GVP of Integrated Marketing to provide strategic support, facilitate communication and collaboration, drive operational efficiency, and ensure the successful execution of key initiatives. You will be an essential partner to the GVP of Integrated Marketing, playing a pivotal role in enabling the achievement of organization wide goals and driving the overall success of ServiceNow's global campaign and integrated marketing strategy.

You will need to be self-directed, comfortable with ambiguity, and excellent at communications in a fast-paced environment while driving high quality results. You will develop relationships across the highest levels of the organization and leverage knowledge of our culture, goals, and business approach to enable organizational clarity, effectiveness and impact across ServiceNow.

You thrive at the intersection of strategy and execution—ensuring that the right structures, processes, and measurements are in place to support a high-performing marketing function.

What you get in this role

• Strategic Partnership Collaborates closely with the GVP of Integrated Marketing to understand the vision, objectives, and priorities of Integrated Marketing and ServiceNow. Provide strategic advice, recommendations, and insights to inform decision-making and drive organizational success.
• Business Operations Defines, designs, lands and manages the rhythm of business for Integrated Marketing and ONE teams. Works with senior leaders within Integrated Marketing and across marketing disciplines to achieve key outcomes. This includes tracking and planning the execution AND impact of our work. Business Operations standardizes interlocks with other key stakeholders within marketing, marketing operations, and sales. Drives business review cadence. Identifies and takes actions to improve performance; anticipates business challenges.
• Maximizing/ Extending the Leader Influences and advises on strategic decisions, content, and expertise. Builds and manages relationships with senior stakeholders within marketing. Prepares and delivers targeted communications. Synthesizes information into insights for business decisions. Leverages expertise to influence and support people management.
• Operational Excellence Develops and implements operational processes, systems, and frameworks to streamline work, improve efficiency, and enhance the overall effectiveness of integrated marketing. Identify areas for process optimization and drive initiatives to achieve operational excellence.
• Project and Program Management Lead and oversee key integrated marketing projects and initiatives. Define project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution. Examples: Annual and quarterly planning, strategic initiatives, SKO, Knowledge, World Forums and Summits.
• Stakeholder Management Build and maintain strong relationships with internal and external stakeholders, including senior executives, cross-functional teams, vendors, and partners. Represent the GVP of Integrated Marketing in meetings, conferences, and other relevant forums as required.
• Organizational Health Monitors and supports team/organization health and culture. Leads culture initiatives and manages the organizational blueprint/headcount management. Manages operating expenses (OPEX) and budget management procedures/processes. Also, handles internal organizational health measures and key performance indicator (KPIs) management.

Qualifications

To be successful in this role you have:

• Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).
• Proven track record of driving operational efficiency and process improvement within a marketing organization.
• Excellent project management skills, with the ability to lead cross-functional teams and manage multiple initiatives simultaneously.
• Successful track record in influencing senior stakeholder groups, as well as sophistication in internal advocacy in a large, dynamic and highly matrixed environment.
• Exceptional communication skills including interpersonal skills, verbal/written/presentation skills, with attention to detail.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities.
• 8+ years of experience in product marketing, with a focus on strategic program and/or project management in an enterprise-level, matrixed organization, working across global stakeholders, multiple functions, and complex interdependencies.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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