Ontology & Content Governance Specialist

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is looking for a highly motivated and detail-oriented individual to join as an Ontology & Content Governance Specialist. In this critical role, you will help safeguard the integrity of our data and content foundation by applying governance rules that ensure consistency, reliability, and scalability across the go-to-market ecosystem. You will partner with Campaign Managers, Content Strategists, and Operations teams to keep reporting accurate, activations successful, and content systems trusted and usable.

You will need to be precise, analytical, and comfortable working with categories, tags, and fields across multiple platforms. You will validate changes, monitor compliance with governance standards, and support workflows that ensure data and content scale without disruption.

By applying and maintaining these standards, you will help create the trusted data foundation that powers accurate reporting today and AI-enabled efficiency in the future.

What you get to do in this role

• Apply governance rules to metadata and taxonomies across the go-to-market stack, including planning, budgeting, content, activation, CRM, and analytics, so data stays accurate and consistent
• Review incoming requests to add or modify metadata tags, fields, and values, ensuring changes follow standards and align across systems
• Validate taxonomy use to ensure processes and automations run smoothly end-to-end
• Support reporting accuracy by checking that taxonomies connect properly across systems for rollups and reconciliations
• Manage content lifecycle tasks like reuse, refresh, and retire workflows, so the Marketing Content Library and related repositories remain current and usable
• Provide day-to-day guidance to campaign, content, and operations teams on applying standards in their work
• Collaborate with peers and governance leads to escalate issues, resolve inconsistencies, and improve taxonomy processes over time

To be successful in this role you have

• 4 years of experience in marketing operations, content management, data entry/quality, or a related internship or role
• Experience reviewing and applying categories, tags, or fields in systems, with a focus on keeping updates consistent across tools
• Strong attention to detail, with the ability to check work carefully and spot errors or inconsistencies
• Curiosity and an AI-native mindset: eager to learn how clean, organized data powers automation, reporting, and smarter ways of working
• Bachelor’s degree in Marketing, Business, Information Systems, or related field; or equivalent practical experience

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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