Fast Facts

The Vice President of Brand & Creative Services will spearhead the company's brand strategy and creative direction, managing a diverse team to ensure brand consistency across all platforms and enhance customer engagement.

Responsibilities: Responsible for defining brand strategy, managing creative development, and collaborating with cross-functional teams to ensure brand alignment with business goals.

Skills: Expertise in brand strategy, creative direction, campaign leadership, team management, and effective communication.

Qualifications: 15+ years in brand strategy and creative roles; Bachelor's in Marketing/Communications/Design; Master's degree preferred; experience in K-12 education sector is a plus.

Location: This position is based in the United States with no travel requirements specified.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $160,000 - $250,000.

Overview

The Vice President of Brand and Creative Services will lead the development, management, and execution of the company’s brand strategy and creative direction across all channels and customer touchpoints. This role combines strategic brand leadership with hands-on creative vision, managing a cross-functional team of designers, writers, content strategists, and brand marketers. The VP will ensure the brand reflects the company's mission and resonates with educators, administrators, students, and parents across diverse segments.

Responsibilities

Brand Strategy & Development

• Define, evolve, and execute a comprehensive brand strategy that supports company growth, product positioning, and customer engagement.
• Lead brand architecture, visual identity systems, tone of voice, and messaging frameworks across all platforms.
• Ensure corporate brand consistency across product lines, marketing materials, digital platforms, social media, sales enablement tools, and internal communications.

Creative Leadership

• Direct the creative development of all visual and written assets, including campaigns, advertising, websites, videos, product sample packaging, event materials, and presentations.
• Foster a culture of creativity, innovation, and design excellence while aligning with business objectives and customer insights.
• Serve as the executive creative lead on major initiatives, providing strategic oversight and constructive feedback to ensure creative quality and effectiveness.

Team & Resource Management

• Build, inspire, and manage a high-performing in-house creative team; recruit and retain top-tier talent across design, copywriting, brand marketing, and multimedia.
• Oversee relationships with freelancers and production vendors as needed.
• Manage departmental budgets, project timelines, and resource allocations efficiently.

Collaboration & Cross-Functional Partnership

• Partner closely with Product, Marketing, Sales, Customer Success, and Executive Leadership teams to align brand efforts with company goals.
• Drive integrated marketing campaigns that deliver on brand promise and measurable business outcomes.

Brand Governance & Measurement

• Establish brand governance standards, toolkits, and training to ensure internal and external brand compliance.
• Use qualitative and quantitative research to assess brand health, customer sentiment, and campaign effectiveness.
• Monitor industry trends, competitor brands, and emerging technologies to maintain a modern and relevant brand presence.

Qualifications

Required

• Extensive Leadership Experience
• Minimum of 15 years of progressive experience in brand strategy, creative direction, and team leadership, with at least 5 years in a senior or executive role managing multidisciplinary creative teams.
• Education

Bachelor’s degree in Marketing, Communications, Design, or a related field is required; a Master’s degree or MBA is a plus.

• Strategic Brand Building
• Demonstrated success developing and executing long-term brand strategies that drive awareness, customer engagement, and business growth—ideally including successful brand launches, refreshes, or rebrands.
• Creative Vision and Executional Excellence
• Proven ability to lead and inspire high-quality, award-winning creative work across channels (print, digital, video, product, experiential, etc.) while balancing creative vision with strategic and commercial goals.
• Integrated Campaign Leadership
• Experience driving multi-channel campaigns (digital, content, paid media, social, email, events, etc.) with measurable outcomes.
• Customer-Centric Mindset
• Strong empathy for diverse user personas in the K–12 space and a keen ability to translate customer insights into compelling narratives and brand experiences.
• Project & Resource Management
• Proficiency in managing creative workflows, timelines, budgets, and production pipelines using tools such as Asana, Basecamp, Jira, or similar. Comfortable managing both in-house and outsourced creative resources.
• Team Development and Culture Building
• Experience mentoring, coaching, and scaling high-performing teams in fast-paced, collaborative environments. Commitment to building an inclusive, equitable, and creatively empowering workplace.
• Excellent Communication & Influence
• Exceptional verbal and written communication skills with the ability to clearly articulate vision, advocate for creative strategy, and collaborate effectively across executive, product, and marketing teams.
• Portfolio of Work
• A robust portfolio showcasing a range of brand initiatives and creative work across platforms that reflect strategic thinking, creative leadership, and measurable success.
• 
  

Preferred

• Education & EdTech-Specific Experience
• Experience leading branding or creative initiatives within K–12 publishers, edtech companies or curriculum providers. Familiarity with district buying cycles, curriculum adoption processes, and the priorities of key stakeholders such as superintendents, teachers, students, and parents.
• Digital Product Collaboration
• Familiarity working closely with product design teams to align brand identity with digital experiences.
• Data-Driven Creative
• Ability to interpret data, analytics, and brand tracking insights to inform creative decisions and continuously optimize brand performance.