Programmatic Account Manager - Agency HoldCo

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

As a Programmatic Account Manager – Agency HoldCOs at Samba TV, you’ll manage and grow relationships with major agency holding companies such as WPP, Publicis, and Dentsu, along with their operating agencies. You’ll ensure these partners derive maximum value from Samba’s suite of audience targeting and measurement solutions. You’ll work closely with Sales to support key HoldCo accounts (WPP, Publicis, Dentsu), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these large holding company relationships.

Requirements: must live within 50 miles of a Samba Office in NYC, or CHI. Required in office 3 days a week (Tuesday-Thursday) with a possibility of increasing in the future.

• Client Growth, Retention & Satisfaction
• Own day-to-day account management for a portfolio of agency holding company partners, including WPP, Publicis, and Dentsu, and their operating agencies
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
• Ensure agency teams across WPP, Publicis, and Dentsu are effectively activating Samba TV audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within large, matrixed HoldCo organizations
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams within WPP, Publicis, and Dentsu

• Campaign & Platform Execution
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
• Support agency partners across WPP, Publicis, and Dentsu through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba TV audiences within HoldCo programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

• Strategic Partnership & Cross-Functional Collaboration
• Serve as a feedback loop between HoldCo partners (WPP, Publicis, Dentsu) and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning HoldCo and brand goals with Samba’s audience and measurement solutions
• Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with large agency holding companies
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of WPP, Publicis, and Dentsu

• Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within large holding companies
• Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
• Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Publicis, and Dentsu

• 3–5 years of experience in account management, client services, or programmatic strategy roles
• Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred
• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
• BA/BS with a focus on marketing, business, data, or related experience

Requisition #E0002

Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

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