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Social Media Intern

About Sailor Health

Sailor Health is revolutionizing mental health care for older adults, addressing one of the fastest-growing and most underserved healthcare segments in America. With over 60 million seniors projected to represent nearly 25% of the population by 2030, we're facing a seismic shift in healthcare demand. Yet, today, millions of older adults remain isolated, underserved, and struggling with mental health challenges such as anxiety, depression, loneliness, and life transitions without adequate support.

At Sailor Health, we envision a world where every senior enjoys seamless access to personalized, compassionate, and effective mental health care. We're building a comprehensive, tech-enabled behavioral health platform to deliver superior mental health care directly into seniors' homes. By partnering with Medicare and Medicare Advantage plans, we're making high-quality geriatric psychotherapy not just accessible – but affordable, scalable, and transformative.

Join us on our mission to redefine the golden years, enabling older adults across the nation to live happier and healthier lives. This isn't just a job—it's an opportunity to pioneer a movement in geriatric mental health and reshape the future of aging.

About the Role

Location: New York City, Hybrid (in office ~2 days a week.)

We're seeking a creative and digitally-savvy Social Media Intern to join our Growth team and help expand our brand awareness while driving organic patient acquisition. You'll play a key role in reaching seniors and their families through strategic social media initiatives that build trust, educate our audience, and showcase the life-changing impact of accessible mental health care.

Your Key Responsibilities

  • Content Creation: Create engaging, age-appropriate content across major social media platforms (Facebook, Instagram, LinkedIn, YouTube. Design eye-catching graphics, infographics, and visual content that resonates with seniors and their adult children. Collaborate with our clinical team to create educational content about senior mental health

  • Strategic Planning: Develop and execute social media campaigns focused on mental health awareness and Medicare benefits education. Monitor social media trends and adapt strategies to effectively reach the 65+ demographic

  • Community Engagement: Engage with our community by responding to comments and messages in a compassionate, professional manner

  • Performance Analysis: Track and analyze social media metrics to optimize content performance and lead generation. Support broader marketing initiatives and special campaigns

What We’re Looking For

Ideal Candidate:

  • You’re an A+ player: You have a hunger to win and a proven track record of being a top performer in fast-paced environments. You want to be the best and help your team win.

  • Experience: Currently enrolled in or recent graduate from marketing, communications, design, or related field

  • You’re relentlessly resourceful: new challenges don’t scare you. You move fast, leverage your network, and solve problems without needing a playbook.

  • Collaborative & mission-aligned: You’re excited to work directly with founders, clinicians, and operators. You care deeply about helping older adults access care.

Required Skills:

  • Proficiency in graphic design software (Canva, Adobe Creative Suite, or similar)

  • Strong understanding of major social media platforms and their best practices

  • Experience creating visual content optimized for different social channels

  • Excellent written communication skills with ability to adapt tone for senior audiences

Average salary estimate

$45000 / YEARLY (est.)
min
max
$35000K
$55000K

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EMPLOYMENT TYPE
Internship, hybrid
DATE POSTED
August 29, 2025
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