Paid Media Manager - Optum Now
Skills
- 4+ years of paid media experience.
- Proficiency with marketing platforms like Google Ads and Meta Ads.
- Experience with business intelligence tools such as Looker, Power BI, or Tableau.
- Preferred experience with SQL.
- Strong skills in Excel, PowerPoint, and Google Workspace.
- Excellent interpersonal and communication skills.
- Ability to lead projects in a fast-paced, performance-driven environment.
Responsibilities
- Align paid media campaigns with business goals and target consumer needs.
- Collaborate with marketing, product, analytics, and operations teams to develop and implement strategies.
- Scope, develop strategy, and execute paid media campaigns across channels such as Paid Search and Paid Social.
- Maintain a test and learn approach; optimize marketing campaigns based on data and A/B test results.
- Operationalize marketing technology and automation to support digital strategies.
- Manage website, automation, data and analyze customer journeys and conversion data for insights.
- Present, mentor and educate on scalable paid media solutions.
- Develop future campaign plans based on results analysis.
- Own projects and deliverables with accountability.
Education
- Relevant education or equivalent work experience typically required.
Benefits
- Free Udemy for Business subscription.
- Medical, dental, and vision health insurance coverage.
- Life insurance and short/long-term disability coverage.
- Flexible spending accounts.
- Paid time off and holiday pay.
- 401(k) plan with match.
- Employee assistance program.
- Paid parental bonding benefits.
- Pharmacy benefits and income protection plans.
- Pet services and mental health support.
- Wellness coaching and health savings account.
- Commuter benefits and gym/fitness center discounts.
Average salary estimate
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