Senior Product Marketer
Skills
- 3+ years in product marketing, product management, or related roles with SaaS/ecommerce experience
- Strong positioning, messaging, and differentiation skills from the buyer’s perspective
- Excellent written/verbal communication and presentation abilities
- Proven experience partnering with sales to drive pipeline and win rates
- Project management skills to own and execute cross-functional launches
- Ability to distill complex technical topics into clear value propositions
- Familiarity with ecommerce, retail tech, data integration, or retail media
Responsibilities
- Define positioning, go-to-market messaging, and launch plans for Brands or Retailer platforms to unlock value for buyers and support growth goals.
- Develop competitive differentiation and distribute assets internally and externally, including win/loss analysis.
- Conduct market opportunity analysis: segmentation, trends, buyer personas, and competitive landscape.
- Co-develop and manage cross-functional product launch plans with product, sales, marketing, revenue, and client success.
- Create marketing and sales collateral: presentations, pitch decks, product data sheets, web copy, webinars, blogs, and social content.
- Maintain internal sales tools for differentiators, objection handling, and positioning strategies.
- Support growth marketing by delivering product content and participating in demand-generation activities.
- Lead enablement efforts by sharing market and competitive insights and running regular training sessions.
Education
- Bachelor's degree in marketing, business, or related field preferred, or equivalent experience
- Relevant certifications or coursework in product marketing or digital marketing a plus
Benefits
- Medical, dental, and vision with company HSA contributions starting Day 1
- 6% 401(k) match
- Generous PTO: 20 days paid time off plus holidays, floating holidays, sick days, wellness days, and volunteer day; increases with tenure
- Parental leave: 12 weeks primary caregiver, 4 weeks secondary caregiver
- Accident, critical illness, hospital indemnity, pet insurance, legal and identity theft plans
- Life insurance (2x salary), EAP and Calm app access
- $65/month remote work stipend for internet
- Tuition assistance, career development, culture/team activities, charitable contribution match
Average salary estimate
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