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Industrial Automation Specialist - Smart Components

Company Description

Rexel USA is one of the largest distributors of electrical products, data communication, and related supplies in the United States. Rexel USA operates its electrical distribution business in the United States through eight Regions that go to market under various banner and trade names, including Rexel, Rexel Automation, Gexpro, Mayer, and Platt Electric Supply. In addition to an online store, Rexel USA has a distribution network of over 460 warehouse storefront locations throughout the U.S.

Job Description

We are looking for an Industrial Automation Specialist to join our Rexel Automation Solutions team in Broken Arrow, OK!

Summary:
The Industrial Automation Specialist position is responsible for the growth of sales and customer application pre-sales and post-sales support for a specific group(s) of automation products and services.

What You'll Do:

  • Responsible for developing and implementing the Industrial Control and Smart Components portion of the annual business plan in junction with Rockwell Automation and Rexel Leadership.  Responsible for achieving the Smart Components sales goals identified in the annual planning process
  • Focal point for all communication between Rockwell Automation and Rexel on Intelligent Device Products
  • Responsible for launching new Industrial Control and Smart Components Products to Rexel sales personnel.  This includes product training, competency with demo equipment, and target account identification with sales personnel
  • Actively promote Industrial Control and Smart Components participation on local trade shows, customer seminars and other local Rexel promotions to increase customer awareness of Rockwell Automation capabilities
  • Ensure the general sales force (inside and outside) has a base level of Industrial Control and Smart Components expertise necessary to support daily sales activity.  Implement local training programs to address areas of need
  • Establish appropriate metrics to track the local success of Industrial Control and Smart Components launches and promotional programs to meet local sales objectives.  Take corrective action when necessary to maximize effectiveness
  • Provide feedback to Rockwell Automation Intelligent Devices Business Leaders regarding technical and commercial information, new products, promotions, competition and assistance when required
  • Meet or exceed sales goals of assigned technology offer
  • Develop sales strategies, promotions, programs, and plans for sales growth
  • Develop annual performance goals, objectives, and sales action plans
  • Prepare periodic sales funnel, weekly sales reports, etc.
  • Provide technical support for internal and external customers via on-site visit, phone, and email. This could include, but is not limited to troubleshooting products, finding technical documentation and specifications, product selection and, other requested activities
  • Establish relationships with sales and customers to better understand sales potential
  • Ascertain customer needs by customer visits, phone, and other means of research (internet, etc.)
  • Work with sales to establish joint strategies and activities
  • Provide expert knowledge to Inside Sales to facilitate quoting, order entry, and order expediting
  • Create and present technical and commercial training for internal and external customers
  • Describe or demonstrate product to customers
  • Follow up on all business leads assigned by management, marketing, technical department, or supplier partners
  • Acquire, use, and continuously develop personal technical knowledge
  • Provide oral and/or written quotations, proposals or estimates of prices, scope of work, terms, and delivery
  • Work with prospective customers to move projects through the sales cycle to conclusion
  • Properly prepare for sales calls, customers events, etc.
  • Work with Purchasing on proper inventory of high-tech products and identify any potential obsolesce problems
  • Other duties as assigned

Marketing & Sales Skills

  • Strong Presentation skills in group and individual situations
  • Able to promote the value-add of Rockwell Automation Products in competitive situations
  • Strong arbitration skills to effectively listen, communicate, and gain consensus
  • Ability to understand market conditions, competitive forces, determine market share, and identify opportunities for growth.
  • Ability to define and grow new markets for emerging product technologies
  • Ability to utilize your digital brand as a method of increasing sales within the territory


Job Duties Disclaimer:
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrate commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Rexel USA.

Qualifications

  • A four year engineering or technical degree or appropriate experience.
  • Ability to identify and demonstrate technology solutions for customer applications
  • Have core competency for the current technology as it relates to the Rockwell Automation-Standard & Industrial Control Products.
  • Ability to manage a project including pull through business.
  • Willingness and desire to participate in ongoing training to maintain technical competency in their product and complimentary product areas
  • Valid driver's license for region of business operation with a good driving record

Additional Information

  • Physical Demands:
  • Sit: Must be able to remain in a stationary position - Frequently – 21% to 50%
  • Walk: Must be able to move about inside/outside office or work location - Frequently – 21% to 50%
  • Use hands to finger, handle, or feel: Operates a computer and other office machinery - Constantly – at least 51%
  • Stoop, kneel, crouch, or crawl: Must be able to crouch down to stock shelves, pick up boxes, or position oneself to maintain computers in the lab/under desks/in server closet - Occasionally – up to 20%
  • Climb or balance: Must be able to ascend/descend on a ladder, forklift, pallet jack, or other warehouse equipment - Occasionally – up to 20%
  • Talk, hear, taste, smell: Must be able to use senses to effectively communicate with co-workers and clients and detect hazardous conditions - Constantly – at least 51%


Weight and Force Demands:

  • Up to 10 pounds - Occasionally – up to 20%
  • Up to 25 pounds - None
  • Up to 50 pounds - None


Working Environment:

  • Exposed to unpleasant or disagreeable physical environment such as high noise level and/or exposure to heat and cold - Frequently – 21% to 50%
  • Exposed to electrical hazards; risk of electrical shock - Occasionally – up to 20%
  • Handles or works with potentially dangerous equipment - None
  • Travels to offsite locations - Frequently – 21% to 50%


Disclaimer:
“Rexel USA (A VEVRAA Federal Contractor), and its affiliated companies, is an EEO/Disabled/Veterans employer. All qualified candidates will receive consideration for employment without regard to any characteristics protected by law.”

 

Our Benefits Include:

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • Short-Term and Long-Term Disability Insurance
  • 401K with Employer Match
  • Paid vacation and sick time
  • Paid company holidays plus flexible personal days per year
  • Tuition Reimbursement
  • Health & Wellness Programs
  • Flexible Spending Accounts
  • HSA Accounts
  • Commuter Transit Benefits
  • Additional Optional Insurance such as Pet Insurance, Legal Assistance, Critical Illness, Home and Auto Insurance to name a few.
  • Employee Discount Programs
  • Professional Training & Development Programs
  • Career Advancement Opportunities – We like to promote from within

 

Our goal is to create a workplace where everyone feels respected, valued, and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce.
Rexel USA (A VEVRAA Federal Contractor), and its affiliated companies, is an EEO/Disabled/Veterans employer. All qualified candidates will receive consideration for employment without regard to any characteristics protected by law.

Average salary estimate

$90000 / YEARLY (est.)
min
max
$70000K
$110000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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DATE POSTED
October 10, 2025
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