Director of Social and Influencer Marketing

Watch here to see what it's like to work at Red Wing Shoe Company.

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing.  We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences.  Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

The targeted hiring range for this full-time position is $131,000 - $176,800 depending on qualifications; however, the full salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

Are you ready to lead the strategic challenge of authentically connecting with diverse customer segments? Red Wing Shoe Company is seeking a Director of Social and Influencer Marketing to lead our efforts to drive engagement, sharing, and growth. This role will set the vision for our brands in the social and influencer space, and sits at the forefront of emerging social trends, platforms, and technologies—shaping how our brands connect with their most important audiences.

What You’ll Do

• Strategic Vision, Excellence & Planning: Define our social roadmaps and execute progressive social and influencer marketing strategies that set industry benchmarks.
• Corporate Social Governance: Establish and manage a governance model that ensures alignment and consistency across the enterprise.
• Consumer & Customer Advocacy: Bring a human-centric approach to social and influencer efforts, creating authentic engagement with fans and priority segments.
• Community Management: Lead strategies and protocols that strengthen brand communities and enhance customer experience.
• Resource Management: Oversee agency partnerships and internal resources to deliver flawless execution and maximize impact.
• Impact & Results: Advance social analytics capabilities to measure performance, optimize campaigns, and inform future strategies.

Why This Role Matters

This is a leadership opportunity to shape the voice of iconic brands, influence customer engagement strategies, and drive measurable impact in a rapidly evolving digital space.

What We’re Looking For

• Bachelor’s degree (B.A./B.S.) from four-year college or university in Business, Marketing or a related area of study and a minimum of 7 years of progressive senior marketing responsibilities; or equivalent combination of education and experience.
• Experience with competitive brands or like-minded categories of business targeting a similar type of consumer segment
• Working within a retail-centric organization, preference for dealer or franchise-based brands
• Financial and budget management work with a solid understanding of P&L reporting, and Excel; 
• Leading digital channel marketing program and content development, including but not limited to site/search/social; General usage of Google Analytics
• Skill or knowledge in the ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices
• Innovative thinking and creative problem solving with a willingness and proven ability to challenge the status quo with multiple unknown inputs
• Exceptional inter-personal skills with strong team leadership functions successfully directing, influencing and integrating internal and external resources within a highly matrix environment
• Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills. 

WORK ENVIRONMENT:  HyFlex Environment​: Time is split between office and remote work.  

TRAVEL FREQUENCY:   10% domestic travel

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact [email protected] or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)