Thought Leadership Editorial Strategist, HR

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Thought Leadership team at Workday is a forward-thinking group dedicated to establishing the company as a leading voice in the future of work and AI. We strive to achieve this by creating engaging, highly interesting, and impactful content that analyzes emerging trends, influences industry perspectives, and positions Workday executives as trusted thought leaders. Our work directly impacts brand awareness and demand generation efforts across key markets.

About the Role

Workday's Thought Leadership team is seeking a passionate and experienced Editorial Strategist focused on HR and the future of work. This role plays a key part in developing and executing our content strategy across our thought leadership pillars, ensuring we deliver interesting, high-quality, insightful pieces on our owned channels that resonate with our target audience.

Responsibilities:

• Topic development: Generate innovative and engaging topic ideas aligned with our thought leadership themes and campaign objectives.

• Content strategy: Strategically contribute to the overall content strategy, ensuring alignment with broader marketing and communications goals. Oversee the end-to-end content creation process, from ideation and outlining to writing, editing, and production. This includes managing relationships with external agencies and freelancers.

• Author management: Identify, recruit, and manage internal and external authors and subject matter experts (including Workday executives and industry experts) for various content formats (e.g., articles, blog posts, podcasts).

• Production, promotion, amplification: Oversee end-to-end content processes, collaborating with the production team, the social media team, and others to ensure timely and efficient delivery of content across various channels (e.g., website, internal channels, social media, email).

• Performance analysis: Regularly track and analyze content performance to identify trends, measure impact, and inform future content strategy.

About You

Successful candidates for the Editorial Strategist role will be skilled storytellers who can:

• Create and communicate a strong cross-functional strategy for HR and the future of work.

• Deeply understand the subject matter and customer needs, and develop provocative POVs based on that expertise. 

• Demonstrate impeccable taste, understanding what’s interesting. 

• Represent the Workday brand with strong, human-first storytelling that surprises, educates, and inspires. 

• Bring curiosity and enthusiasm to the role.

• Develop and nurture cross-functional relationships; collaborate closely with our multimedia team, and teams across communications and the border marketing org.

Basic Qualifications:

• 5+ years of experience in editorial management, content marketing, journalism, or a related field.

Other Qualifications:

• Proven track record of developing and executing successful thought leadership content strategies.

• Excellent writing, editing, and proofreading skills.

• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.

• Experience working with senior executives and external stakeholders.  

• Bachelor's degree in journalism, communications, or a related field.

Please submit professional published writing sample with your application.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $104,800 USD - $157,200 USD

 

Additional US Location(s) Base Pay Range: $91,200 USD - $157,200 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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