Product Marketing Manager

About Prizeout

Prizeout is a fast-growing fintech company transforming how people access and spend money. Through products like CashBack+, we turn everyday transactions into powerful reward moments. Backed by top investors and trusted by leading financial institutions, we’re building a better way to engage, reward, and empower consumers.

We believe in the power of in-person collaboration and that’s why we’re committed to an energetic, in-office culture in NYC where ideas move fast and impact happens daily.

About This Role

We’re looking for a Product Marketing Manager who can own go-to-market strategy, craft compelling product narratives, and drive adoption across our key offerings. You'll collaborate closely with Marketing, Product, and Ops to bring new features to life and ensure users understand, engage with, and get value from our products.

This is a great fit for someone who’s worn many hats at startups and thrives in a cross-functional, fast-paced environment.

• Lead go-to-market planning for new product features, marketing promotions, and lifecycle initiatives
• Own positioning and messaging for CashBack+, the CashBack+ Pay app, and platform-wide campaigns across channels
• Create clear, compelling content - from ads to onboarding flows to landing pages - across web, email, app, and push channels
• Collaborate with internal stakeholders across Product, Integrations, and Ops to align on launches, user flows, and in-app experiences
• Support internal marketing efforts for credit union and partner enablement
• Analyze real data (CAC, LTV, retention, conversion) to optimize campaign performance and user behavior to guide content, targeting, and channel strategy
• Be in the office daily to brainstorm, iterate, and help build a high-velocity, high-impact growth engine

• 5+ years of marketing experience, preferably in fintech, adtech, or consumer-facing startups
• Experience with product marketing, GTM strategy, and positioning across multiple channels
• Strong copywriting and storytelling skills - you know how to turn features into benefits
• Analytical mindset and ability to interpret user behavior and performance data
• Comfort working closely with cross-functional teams in a dynamic environment
• A collaborative, low-ego attitude and excitement to shape something new
• Ability to provide creative direction or lightweight design skills
• Fluency in performance marketing tools, CRM/lifecycle systems, and experimentation platforms
• Preferred but not required: Experience marketing to or through financial institutions, banks, or credit unions
• The expected base salary range for this position is $110,000-$150,000 with an equity component as well

WHAT IS PRIZEOUT?

Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cashback from national and local brands when they shop with digital gift cards. The company was founded in 2019 and is headquartered in New York City.

Prizeout is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.