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Director, Demand Planning

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

We are seeking an experienced and strategic Director, Demand Planning to join Oura's Supply Chain team. This role is responsible for providing strategic leadership and oversight to the Demand Planning team, ensuring accurate demand forecasting and seamless execution of demand planning processes across our global operations. The ideal candidate will have a strong background in demand forecasting and supply chain management, excellent analytical skills, and the ability to lead and develop talent. The Director, Demand Planning will be critical in shaping and optimizing our demand planning capabilities as we build out our global operations, partnering closely with Finance, GTM, Product, and Supply Chain teams to translate market insights and product vision into actionable demand forecasts that drive our business growth.

This is a hybrid role based out of our San Francisco office with the expectation to be onsite 2 - 3 days per week.

What You will do:

Leadership and Team Management

  • Lead and manage a team of demand planners across multiple channels and geographic markets
  • Develop and mentor direct reports through coaching, performance management, and career development planning
  • Establish team goals, KPIs, and performance metrics aligned with organizational objectives
  • Foster a culture of continuous improvement and analytical excellence within the demand planning organization
  • Lead cross-functional collaboration with GTM teams, Marketing, Product, Finance, and Supply Chain teams
  • Present demand planning insights and recommendations to executive leadership

Collaboration and Strategic Development

  • Lead cross-functional content creation for S&OP meetings with executive stakeholders, driving consensus on demand forecasts and inventory strategies across multiple product lines and geographic markets
  • Facilitate monthly S&OP discussions, presenting demand scenarios and business risks to C-level executives, resulting in improved forecast accuracy and strategic decision-making
  • Spearhead benchmarking initiatives for new country and retailer launches to establish baseline forecasts and go-to-market strategies
  • Partner with marketing teams on promotional planning and new product launch forecasting
  • Work with GTM teams to develop and enhance demand planning inputs
  • Work with product management and GTM teams on lifecycle planning and phase-in/phase-out strategies

I

nventory Optimization

  • Monitor and adjust Sell Thru/Sell In forecasts to optimize channel inventories.
  • Interface with the overall supply chain and GTM teams to resolve or highlight supply/demand related business risks & opportunities.
  • Monitor, adjust and allocate supplies to improve Delivery and Channel Inventory Metrics.
  • Develop and enhance allocation process, in collaboration with GTM teams.

Channel Level Reporting

  • Develop and improve forecast reports and executive dashboards
  • Build, manage and refine reporting tools, such as Tableau and Google Sheets.
  • Report on and manage demand trends + channel level inventory guidance for demand channels.
  • Drive continuous improvement initiatives to enhance forecast accuracy and process efficiency
  • Develop and maintain KPIs/metrics for demand planning performance
  • Establish governance processes for forecast accuracy measurement and improvement

We would love to have you on our team, if you have:

  • 10+ years of specific demand/merchandise planning experience in the Hardware and/or Retail industries, with 2-4 years in a similar leadership role and capacity.
  • Proven track record of building and leading high-performing demand planning teams
  • Strong executive presence and communication skills, with the ability to articulate complex demand scenarios to C-level stakeholders
  • Experience developing and implementing demand planning strategies for global organizations
  • Strong preference for experience working with top tier retailers to create a comprehensive sales plan.
  • Experience managing and working with demand planning tools (eg. Anaplan, etc.)
  • Knowledge of Integrated Business Planning and S&OP processes
  • Fluency with Microsoft Excel and or Google Sheets
  • Strong business acumen and proven ability to act as trusted advisor to business partners including cross functional Senior Leadership.
  • Ability to articulate and navigate relationships with people at all levels of an organization across multiple functions.
  • Curious lateral thinker able to see and understand the big picture while willing and able to deep dive to understand trends to formulate insights.
  • Ability to travel (domestic and international) 10% of the time

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave
  • Amazing culture of collaborative and passionate coworkers

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

  • Region 1: $165,000 - 206,000

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

  • Our jobs are listed only on the ŌURA Careers page and trusted job boards.
  • We will never ask for personal information like ID or payment for equipment upfront.
  • Official offers are sent through Docusign after a verbal offer, not via text or email.
  • Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

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CEO of Oura
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Tom Hale
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Average salary estimate

$185500 / YEARLY (est.)
min
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$165000K
$206000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Oura was founded in Finland with a singular focus: to improve the way we live our lives.We are here to help you navigate the vulnerability of health through personal guidance, and are unwavering in our commitment to accuracy, validation, and desig...

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Full-time, hybrid
DATE POSTED
August 19, 2025
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