Performance Marketing Manager
Skills
- Minimum 5 years hands-on performance marketing experience managing large-scale budgets.
- Platform mastery: Google Ads, TikTok for Business, Meta Ads Manager; familiarity with ASA and X preferred.
- Strong analytical skills and experience with analytics and MMP tools (Google Analytics, AppsFlyer).
- Experience with A/B testing, bid optimization, creative testing and ROAS/CAC optimization.
- Working knowledge of advertising compliance and policy requirements for crypto/financial products.
Responsibilities
- Plan, execute, and optimize paid campaigns across Google (Search, Display, UAC), TikTok, Meta (Facebook & Instagram), ASA, and X to meet user growth and ROI targets.
- Manage and allocate performance marketing budgets, optimizing bids, targeting, and creatives through continuous A/B testing.
- Analyze campaign data and KPIs (CAC, LTV, conversion rates) to drive strategic decisions and provide regular performance reports.
- Collaborate with creative teams to develop and test ad formats, copy, and visuals for improved engagement and conversion.
- Monitor industry trends, competitor activity, and new channels; proactively test opportunities for expansion.
- Ensure compliance with advertising policies for financial and crypto products to mitigate risk and maintain campaign continuity.
Education
- Bachelor's degree in Marketing, Business, Economics, Data Analytics or related field, or equivalent practical experience.
- Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.
Benefits
- Competitive total compensation package with salary, potential performance bonus, and long-term incentives.
- Learning & development programs and education subsidy.
- Company events and team-building programs.
- Comprehensive medical and financial benefits (dependent on role and location).
- Inclusive equal-opportunity workplace and fair chance hiring practices.
Average salary estimate
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