Analyst, Brand Marketing- Hostess

Your Opportunity as the Brand Marketing Analyst, Hostess

Hostess is the one of the most iconic and joy-sparking brands in the Sweet Baked Goods category. This role offers an opportunity to blend analytical rigor with creative brand storytelling— helping to drive strategic decisions that shape how Hostess shows up for consumers across channels and occasions.

Location: Orrville, OH Corporate Office

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

Market Trend / Business Analysis:

• On a timely basis, evaluates data, business trends and proactively communicates insights that are driving competitive businesses.

• Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools; Shipments; etc).

• Executes requested analyses, ad hoc reports, and provides the “story”, not just the data, to managers and team.

• Works cross-functionally to pull together insights from a variety of sources to develop a cohesive “story”.

• Helps prepare Situation Assessment for annual planning by working with Brand Teams, Circana and Integrated Intelligence

• Begins to develop knowledge of retailers and channels. Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team

• Assist in cross-functional forecasting on a monthly basis.

Brand Initiative / New Item Support:

• Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.

• Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.

Coupon / Budget Management:

• Manage coupon creation process, tracking, and analysis for the marketing team.

• Assists with budget management and identifies key issues.

Systems Implementation / Integration Lead:

• Represents the marketing team on database operational needs (Circana, Marketing Budget Tracking (MAP/Uptempo), coupon programs, Accolade, etc).  Provides support as appropriate.

• Ensure data integrity and competitive products in Circana

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor’s degree in Marketing

• At least one internship of marketing experience working with brands

• Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)

• Experience with data analysis work; synthesizing data and making business recommendations

Additional skills and experience that we think would make someone successful in this role:

• Detail-Oriented, strong communication skills, ability to multi-task

• Insatiable curiosity – continually seek emerging trends and seek for relevant fit to brand. 

• Consumer first mindset with interest in understanding the why behind consumer behavior

• Demonstrated interest in marketing/brand management career

Learn more about working at Smucker:

• Helping our Employees Thrive

• Delivering on Our Purpose 

• Our Continued Commitment to Ensuring a Workplace for All 

Follow us on LinkedIn® 

#LI-JW1

#LI-Hybrid