The Carter Center: Senior Associate Director, Direct Mail Marketing, Development

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Description

The Carter Center is a 501(c)(3), not-for-profit, nongovernmental organization founded in 1982 in Atlanta, GA, by former U.S. President Jimmy Carter and his wife, Rosalynn, in partnership with Emory University. The Center has helped to improve millions of lives in more than 80 countries by waging peace, fighting disease, and building hope. The Carter Center is guided by a fundamental commitment to human rights and the alleviation of human suffering. It seeks to prevent and resolve conflicts, enhance freedom and democracy, and improve health.  

The Carter Center collaborates with other organizations, public and private, in carrying out its mission around the world. Current information about the Center’s many programs and activities are available at The Carter Center.

The Direct Marketing Group of the Development department is responsible for broad outreach to a national audience for the purposes of acquiring, cultivating, renewing and stewarding support for The Carter Center from individuals through postal mail and online channels. 

SUMMARY:

The Senior Associate Director (S.A.D.), Direct Mail Marketing, is responsible for planning, implementation, and reporting on digital direct marketing strategies for The Carter Center. They manage digital fundraising for a portfolio of donors who give under $1,000 annually, as well as providing support in approaches to mid-level and planned giving donors.  The Senior Associate Director reports to the Chief Development Officer (CDO), Direct Marketing, and through working with other development staff, program teams, and other staff across the Center, the S.A.D. develops and implements fundraising and stewardship strategies, including campaign strategy implementation, and reporting. The Senior Associate Director is responsible for sourcing data and case studies to inform decision making and innovation; campaign quality control; and results reporting that yields actionable information.

KEY RESPONSIBILITIES:

• Responsible for achieving specific goals and objectives of direct mail campaigns and donor development programs covering existing donor bases and new strategic growth initiatives.
• Maintain knowledge of donor demographics/psychographics; develop, track, and adjust fundraising strategies with the Chief Development Officer to meet goals.
• Manage cultivation and stewardship of direct mail donors, including planning, materials, acknowledgments, reports, and gift processing instructions.
• Coordinate with Development and Communications staff to align campaigns with other outreach and collateral.
• Monitor spending to ensure adherence to budget.
• Stay current on direct marketing trends to inform budgets; collect and organize data for accurate narrative and financial reports.
• Direct and edit copy from mail writers; write limited cultivation materials.
• Ensure all Carter Center experts and stakeholders approve direct mail materials.
• Maintain the DMI donor database; support the Chief Development Officer in troubleshooting syncs with Luminate Online and Raiser’s Edge.
• Assist the Chief Development Officer with special projects to improve efficiency and cost-effectiveness.
• May supervise, orient, and train department interns or temps.
• Maintains compliance with organizational policies and procedures.
• Pursues ongoing professional development to stay current on fundraising and marketing trends.

MINIMUM QUALIFICATIONS:

• Bachelor's degree and four years of experience in fundraising or related field OR an equivalent combination of education, training, and experience.

PREFERRED QUALIFICATIONS:

• Significant experience managing direct mail acquisition and retention campaigns at a non-profit or on behalf of non-profit clients at a marketing agency.
• Thorough understanding of direct marketing concepts, including A/B and multivariate testing.
• Advanced proficiency with Microsoft Office, Excel, and PowerPoint. Knowledge of SharePoint is a plus.
• Advanced knowledge of CRM systems or donor databases. Knowledge of DMI is a plus.
• Experience working with USPS, direct mail printing and production vendors, and caging facilities.
• Able to write and edit direct mail materials that resonate with donor audiences and adhere to brand standards.
• Must have a solid understanding of budget development and financial reporting.
• Excellent written and oral communication skills are required.
• Must possess strong organizational skills, be detail-oriented, and be able to work collaboratively as well as independently with minimum supervision.
• Must be a team player and energized by the Carter Center's non-profit mission.

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to The Carter Center on a flexible weekly schedule based upon business needs.  Schedule is based on agreed upon guidelines.  All non-exempt employees must reside within the state of Georgia. The Carter Center reserves the right to change remote work status with notice to employee. Applicants must be currently authorized to work in the United States for any employer.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory University does not discriminate in admissions, educational programs, or employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Students, faculty, and staff are assured of participation in university programs and in the use of facilities without such discrimination. Emory University complies with Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity, and affirmative action (for protected veterans and individuals with disabilities). Inquiries regarding this policy should be directed to the Emory University Department of Equity and Civil Rights Compliance, 201 Dowman Drive, Administration Building, Atlanta, GA 30322. Telephone: 404-727-9867 (V) | 404-712-2049 (TDD).

Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week's advance notice is preferred.