Performance Marketing Coordinator

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media. 

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; and GoMotion, sports and fitness business software solutions. 

NBC Sports Next includes two groups, this role is part of our Golf and Entertainment group; Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.   

The Performance Marketing Coordinator position will play an integral part in the Performance Marketing team executing highly visible campaigns for several key brands across Fandango and NBC Sports Next. This position will support the execution, analysis, and optimization of multiple paid marketing campaigns across several ad platforms. This position will work closely with leadership to identify and manage areas of opportunity to optimize primary KPIs and OKRs. The ideal candidate will bring the skills necessary to apply industry best practices and data-driven strategies across all areas of paid marketing. 

• Support paid marketing campaigns that align with business objectives. 

• Demonstrate a deep understanding of multiple core advertising platforms including hands-on experience with paid advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc. 

• Monitor campaign performance, conduct deep dive analysis, and flag opportunities to optimize performance across digital marketing tactics and channels. 

• Stay updated with the latest technologies and trends in digital marketing.  

• Collaborate with Sr. Manager, Performance Marketing to develop and execute best-in-class paid social and search campaigns.  

• Demonstrate organizational skills, and ability to work independently with a backlog of projects and tasks.  

• Demonstrate the ability to launch campaigns from the ground-up, including research, competitive analysis, audience ideation, and technical best-practice by ad platform. 

• Other duties as assigned by leadership.

• Bachelors’ degree in Marketing or a related field 

• A minimum of 2+ years of relevant business experience with strong focus on paid search & paid social 

• Experience setting up social advertising campaigns on Meta, TikTok, YouTube, etc. 

• Strong understanding and application of PPC principles, tools & methodology.  

• Excellent analytical, prioritization, organizational, and quantitative skills. 

• Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)  

• Ability to organize, prioritize, and handle multiple tasks/assignments/projects concurrently 

• Takes initiative and is self-motivated; ability to perform duties with nominal direction; a proactive, self-starter 

• Extremely detail-oriented and highly organized 

• Consistent, regular, and punctual attendance required 

• Hybrid: This position has been designated as hybrid, generally contributing from the Orlando, FL office, a minimum of three days per week. 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.