Business Analyst, GTM Data & Insights

Business Analyst, GTM Data & Insights

Location: San Francisco (Hybrid) | Team: Go-to-Market (GTM) | Type: Full-Time

About Novita AI

Novita AI powers next-generation AI applications with scalable AI and Agent infrastructure. From model APIs to GPU bare metal clusters to Agent Sandbox, we help developers, startups, and enterprises build and scale AI products faster and more cost-effectively. We’re growing quickly and are looking for a Business Analyst to bring rigor and insight to our Go-to-Market (GTM) operations.

Role Overview

We are seeking a Business Analyst to partner with Growth, Marketing, Sales, and Product teams to turn data into actionable insights that drive GTM strategy and revenue growth. You will own the analysis and reporting infrastructure that powers our decisions—working with tools like Metabase, HubSpot, SQL, and internal dashboards to surface key metrics, improve funnel visibility, and guide investment across acquisition, conversion, and retention.

This is a high-impact role for someone who loves finding patterns in data, translating complexity into clear stories, and enabling teams to move faster and smarter.

What You’ll Do

• Data Analysis & Insights

  • Analyze product, marketing, and sales funnels to uncover growth opportunities and optimize CAC/LTV, conversion rates, and channel ROI.

  • Build dashboards and automated reports in Metabase and other BI tools to track pipeline health, campaign performance, and revenue KPIs.

  • Define and maintain GTM metrics, ensuring data accuracy and consistency across sources (HubSpot, billing, product analytics, etc.).

• GTM Tooling & Data Management

  • Manage and improve data pipelines connecting HubSpot, CRM, and product usage data.

  • Partner with Growth Engineering to design experiments, validate hypotheses, and instrument tracking.

  • Own documentation and processes for data quality, governance, and standard definitions of key metrics.

• Cross-Functional Collaboration

  • Work closely with GTM leadership to shape strategy with data-driven recommendations.

  • Translate business questions into analytical frameworks and SQL queries.

  • Present findings to executives and stakeholders in clear, actionable narratives.

Qualifications

• 3–5 years of experience in Business Analytics, Revenue/GTM Operations, or Data Science at a SaaS or high-growth tech company.

• Strong proficiency in SQL and experience with BI/dashboarding tools (Metabase, Looker, Tableau, Mode, etc.).

• Hands-on experience with CRM/marketing automation platforms (HubSpot preferred) and data pipeline concepts.

• Proven ability to define metrics, design analyses, and communicate insights to both technical and non-technical audiences.

• Comfort working in a fast-paced, startup environment with imperfect data and evolving priorities.

• Bonus: experience with Python or dbt for data transformation, or familiarity with GPU/AI infrastructure markets; Basic fluency in Chinese (Mandarin)

Why Novita AI

• Shape the data foundation of a rapidly scaling AI infrastructure company.

• Work with a global team building cutting-edge products for the AI developer ecosystem.

• Competitive compensation and benefits package.

• Hybrid SF office with flexibility for remote days.