Director of Public and Community Relations (Santa Rosa)

ABOUT US:

Formerly Aurora Santa Rosa Hospital, SRBHH was opened in 2016 and is regarded as an integral part of the greater Santa Rosa and Northern California mental health system of care. Conveniently located in the North Bay, this hospital consists of 144 acute psychiatric inpatient beds.

Santa Rosa Behavioral Healthcare Hospital (SRBHH) is regarded as an integral part of the greater Santa Rosa and Northern California mental health system of care.

Conveniently located in the North Bay, SRBHH serves adolescents and adults. We treat both mental health and co-occurring psychiatric and substance abuse conditions.

POSITION TITLE: Director of Public and Community Relations

PAY RANGE: $130,00-$150,000 annually

REPORTS TO: CEO

KEY RESPONSIBILITIES:

• Comprehensive knowledge of each facility’s programs, processes including the assessment and admission process, transportation process and access to services.
• Foster extensive knowledge of each facility’s admission and exclusionary criteria as they apply to all programs and services.
• Collaborate with Director of Assessment and Referrals for bed availability communication to key referral sources.
• Attend in-services and program development meetings held by clinical staff to stay informed of current programmatic and care delivery issues, changes or updates.
• Develop and implement comprehensive community relations strategies that enhance the organizations public image and fosters positive relationships with community members, local hospital systems, surrounding counties, referral sources, local government officials and first responders.
• Assist and oversee community events that increase community engagement including educational events for the hospital with outreach to the community or hospital partners
• Works with Director of Performance Improvement regarding any community inquiries, concerns and feedback ensuring responsive and thoughtful communication that builds trust and goodwill
• Establish and maintain partnerships with local government officials, nonprofit organizations, and educational institutions to collaborate on community projects and initiatives.
• Advocate for community needs and interests within the organization, proposing new programs or adjustments to existing initiatives to better serve the community and fulfill the organization’s mission
• Assist the CEO, COO and DPO with the crisis communication plan that outlines procedures for addressing potential crises, including identifying key stakeholders, establishing communication channels, and designating spokespersons
• Responsible for setting the long-term vision for the organization’s public relations efforts, aligning them with the overall business strategy.
• Maintain current knowledge of the behavioral healthcare market within the Northern California service area. 
• Build internal customer relationships with SRBHH leadership and physicians and include them, as appropriate, in community outreach activities, meetings and facility tours.     
• Act as a higher-level link between SRBHH and key referral sources to drive service-oriented action plans that are responsive to referral source needs.
• Work with Director of Assessment and Referral to spearhead the process of obtaining formalized feedback from referral sources on “referral source satisfaction”.
• Performs related duties as requested.

Knowledge and Experience:

• Degree in Public Relations, Healthcare Management, Nursing, Psychology - Master’s Degree preferred.

• 5 years’ experience in Behavioral Health leadership at a director level or higher

• A proven record of effective oral and written communications with people of varying backgrounds.

• Experience developing and evaluating effective marketing campaigns, time management and meeting deadlines.

• Knowledge of local, state and federal political processes.

• Proficient in all Microsoft office products

• Ability to deal with sensitive and confidential issues.

• Preferred Licenses - RN, LCSW or LMFT

• Driving to service areas and turning in expense reports as needed.

Physical Requirements:

While performing the duties of this job, this position is frequently required to do the following:

• Use standard office equipment and access, input, and retrieve information from a computer. Use computer keyboard with manual and finger dexterity and wrist-finger speed sufficient to perform repetitive actions efficiently for extended periods of time.

• Communicate effectively in person or via telephone in a manner which can be understood by those with whom the person is speaking, including a diverse population.

• Give and follow verbal and written instructions with attention to detail and accuracy.

• Perform complex mental functions and basic arithmetic functions; interpret complex laws, regulations, and policies; collect, interpret, and/or analyze complex data and information.

• Vision: see details of objects at close range.

• Coordinate multiple tasks simultaneously.

• Sit or stand for minimum periods of one hour at a time and come and go from the work area repeatedly throughout the day. Reach forward, up, down, and to the side.

• Lift up to five (5) pounds.

• Valid driver’s license and reliable transportation.

• Health Insurance
• Vision Insurance
• Dental Insurance
• 401k Retirement Plan
• Healthcare Spending Account
• Life Insurance
  (Supplemental Life, Term and Universal plans are also available)
• Short and Long-Term Disability
  (with additional buy-in opportunities)
• PTO Plan with Holiday Premium Pay
• Discounted Cafeteria Meal Plan
• Tuition Reimbursement