Director, Movement Communications

About Us

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment. 

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork. 

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

This is a Hybrid role with in NYC Office 2 days a week. 

You Will

Corporate Affairs is vital to the Girl Scout Movement’s success in delivering on its mission by stewarding brand reputation and relevancy, building engaging relationships and loyalty among internal and external audiences and amplifying the “voice of the girl” through strategic storytelling. The department is responsible for delivering on these goals through external/internal communications, media relations, cultural assets and government affairs (Public Policy & Advocacy). 

POSITION SUMMARY 

The Director, Movement Communications, is day-to-day lead on all Movement Communications work at Girl Scouts of the USA (GSUSA). Movement Communications is responsible for sharing important news and updates with the Girl Scout “movement”—that means key stakeholders like the national board, council CEOs and leadership teams, and other internal partners. Our goal is to keep everyone informed, aligned, and inspired, so the entire organization can move forward together with a shared understanding of priorities and goals. They are a strategic creative thinker and subject matter expert with a proven track record working on an internal communications team for comparable organization, either in the non-profit or for-profit sector.  

This position provides strategic counsel, planning, and execution of communications to GSUSA employees and within the Movement, in support of GSUSA’s strategic business goals, partnering with subject matter experts and colleagues from a wide range of roles, tenures, and levels within GSUSA. 

The position reports into the VP, Movement Communications and collaborates closely with the Corporate Affairs leadership team and communications subject matter experts across Communications as well as other community leaders, including executive level leaders.  

ESSENTIAL RESPONSIBILITIES - Primary duties of the position 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The Director, Movement Communications manages and develops a team of communications and editorial specialists who help to effectively tell Girl Scouts’ story and communicate critical information to GSUSA staff, the National Board and the Movement. 

• Leads the development and distribution of enterprise-wide business content, including the writing, editing, and continual refinement as needed of core messages, talking points, formal reports, internal memos, newsletters, and other formats that communicate GSUSA’s overall strategic vision, business progress, and larger priorities and objectives in bringing our mission to life to key stakeholders. This role is a key participant in developing the overall Movement Communications strategy, in partnership with the VP.  

• Protects our verbal and written identity with key stakeholders—GSUSA executive leadership GSUSA staff, national and local council board members, council CEOs and other colleagues, partners/funders, and volunteers—via key communications channels and trainings. 

• Refines and evolves, as needed, GSUSA’s verbal and written identity to align with GSUSA’s DEI-RJ values and updated brand guidelines. 

• Collaborates with communities across GSUSA, providing strategic counsel, editorial expertise and editing support to the organization, with the goal of ensuring best in class editorial content to stakeholders. 

• Responsible for significantly contributing to the development of innovative, integrated internal communications strategies, tactics and content to support the organization's goals with key stakeholders. 

• Oversee the professional development of the Movement Communications Manager and new hires, if brought on) in partnership with the VP.  Responsible for managing their performance reviews. 

This position within the Communications team requires maturity, confidence and a positive, results-driven mindset. The right candidate will contribute her/his/their demonstrated experience to take initiative and ownership of the role and manage and develop direct reports, working closely in partnership with and under the direction of the VP, Movement Communications.  

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.   

REQUIRED COMPETENCIES   

Individual Contributors who may have responsibility for projects or processes and who are still developing.  

• 8+ years of internal/corporate communications experience working for a corporation, PR agency, nonprofit, or the equivalent.   

• Subject matter expert in principles of internal and corporate communications, especially across multiple and varied audiences, and exercises good judgment and expertise in creating and matching messaging and communications channels to effectively engage, influence, and inform these key audiences or stakeholders.   

• Deep experience and proven track record in business writing and editing and managing a team of writers and editors. Demonstrates the ability to create communications materials for various types of audiences and channels, including but not limited to newsletters, emails, reports, written and verbal presentations and meeting content. 

• Has experience leading and working within a complex, matrixed organization with a multitude of stakeholders and constituencies (including executives.)   

• Knowledgeable of communications best practices and keeps a finger on the pulse of trends and best practices for internal and corporate communications (ie use of AI for communications, newsletter trends, how to leverage data and analytics to optimize communications) and can stay current with specific GSUSA branding and messaging guidelines.   

• Understands how to “connect the dots” between communities, initiatives, and external trends to optimize and strengthen the value of GSUSA’s communication for key stakeholders.  

• May manage the work of agencies and contractors and evaluate the performance of these vendors as appropriate.  

• Demonstrates leadership, initiative, and a customer-service mindset, working independently as well as collaboratively to identify and respond quickly, thoughtfully, and completely to communications needs in conjunction with GSUSA and council colleagues.  

• Personal/professional experience with the Girl Scouts movement is preferred, but not mandatory. 

• Collaborative, hands-on people manager who can inspire a team to deliver on its demanding workload with tight deadlines, effectively prioritizing tasks and navigating shifting priorities. 

• Has the ability to work collaboratively with her/his direct reports, other branding and communications staff, and teams across Girl Scouts. Ability to connect the dots across the work of these teams and among major initiatives. 

REQUIRED TECHNICAL SKILLS   

Office 365 or similar suites 

Competency in MS Word, PowerPoint, Excel or similar software 

Competency in using project management tools like Wrike or other platforms 

REQUIRED EDUCATION AND EXPERIENCE (i.e., degrees, certifications) 

Degree or Equivalent Experience: 

Bachelor’s degree or equivalent experience 

Minimum Years of Experience:   Minimum of eight (8) years’ experience in corporate environment 

Required Field of Study:  

NA 

Certifications Requirements:  

NA 

SALARY RANGE: $80,000 - $130,000

This represents the present low and high end of the pay range for this position. Actual pay will vary based on various factors, including but not limited to experience.

What We Offer: 

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes: 

Paid Time Off:  

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits: 

• Medical and Behavioral Health Coverage 
• • Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance. 
  • Both plans include GSUSA partial subsidy of premium costs
  • Dental and vision coverage 

• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts 
• Company-paid life insurance 
• Flexible work arrangements 
• 12 weeks of paid parental leave 
• 401(K) with company match 
• Sick leave 
• Short- and Long-Term Disability for salary continuation 
• Health and Wellness Classes and Activities throughout the year 
• Access to Employee Engagement Groups 

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

WORK ENVIRONMENT: This job operates in a professional office environment.  

POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time position. Days and hours of work are Monday through Friday. Occasional evening and weekend work may be required as job duties demand. 

AAP/EEO Statement:  GSUSA is an equal employment opportunity employer. 

Travel Requirements