Product Manager, Connected TV (CTV)
Skills
- 5+ years product management experience with CTV or programmatic video advertising
- Experience synthesizing customer and stakeholder input into a prioritized roadmap
- Strong cross-functional execution working with engineering, design, QA, and GTM
- Ability to define success metrics, analyze performance, and apply data-driven insights
- Technical aptitude for CTV delivery mechanics, third-party integrations, and video ad infrastructure
- Exposure to AI-powered advertising or predictive optimization workflows
Responsibilities
- Define CTV product vision and roadmap that serves direct-to-consumer, e-commerce, emerging businesses, and B2B account-based advertising needs.
- Conduct user research across B2C and B2B segments to surface targeting, creative, and measurement requirements for CTV.
- Write user stories, acceptance criteria, and product requirements balancing customer value, feasibility, and scalability.
- Deliver small- and medium-sized CTV features improving targeting, inventory access, creative workflows, AI-driven optimization, and cross-channel reporting.
- Partner with Data Science to incorporate predictive models and optimization insights that improve ROAS and campaign performance.
- Analyze performance metrics to identify opportunities for efficiency, incrementality, audience reach, and pipeline impact.
- Ensure seamless activation of CTV campaigns within the AdRoll platform and strong integration with retargeting, display, social, and ABM workflows.
- Collaborate with GTM teams (AM, CSM, Sales) to train and equip them to onboard customers to new CTV features successfully.
Education
- Bachelor's degree or equivalent practical experience in a related field preferred
- Advanced degree (MBA, MS) is a plus but not required
- Relevant certifications or coursework in product management, analytics, or adtech are helpful
Benefits
- Competitive base salary plus equity
- Company covers 100% of employee-only premium for HSA medical; 95% for PPO/HMO, dental, and vision plans
- Company contributes 75% toward dependent premiums across medical, dental, and vision
- Short- and long-term disability benefits at no cost to employee
- Basic life and AD&D insurance at no cost to employee
- 401(k) plan with pre-tax, Roth, and after-tax options
- 4 weeks paid time off plus work/life balance policies
- Up to 6 weeks paid disability leave (up to 12 weeks for pregnancy disability)
- Up to 12 weeks paid family leave for birthing parents (additional to pregnancy disability); up to 16 weeks for non-birthing parents; up to 12 weeks to care for a family member
- Employee Resource Groups, volunteer opportunities, and 1,800+ training classes annually
Average salary estimate
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Founded in 2007, NextRoll is a company infrastructure service provider. NextRoll is the parent company to their business units: AdRoll, RollWorks and NextRoll Platform Services. NextRoll is headquartered out of San Francisco, California.
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